The importance of having an optimized mobile website design that is responsive on all devices is becoming increasingly important to all businesses big and small.
The amount of time and money people are spending on mobile devices such as smartphones and tablets has been steadily on the rise over the last few years, and yet, according to Adobe, there are still 45% of businesses that don’t have a mobile website that is optimized for all devices.
Mobile optimization for your site may seem like an investment you aren’t ready to take on, but just how much business are you missing out on by having a website that is not mobile friendly?
Think About This…
- 58% of all US consumers already own a smartphone. (comScore)
- Over 1.2 billion people access the web from their mobile devices. (Trinity Digital Marketing)
- Global mobile traffic now accounts for 15% of all Internet traffic. (Internet Trends 2013)
- 50% of smartphone Internet users surveyed said that even if they like a business, they would use it less often if its website did not meet their mobile-friendly standards. (Google)
- 61% of people have a better opinion of brands when they offer a good mobile experience. (Latitude)
- 95% of smartphone users have searched for local info. (Google)
- Tablet users spend 50% more than PC users. (Adobe)
Responsive Web Design is a must across all devices.
Mobile Sites Lead to Purchases
Although this may seem like a given, a Google survey confirmed that shoppers are more likely to buy a product or service from a mobile-optimized site. In addition, 78% of smartphone owners and 75% of tablet owners consider the “look and feel” of a company’s mobile website when considering whether or not to make a purchase from it. (Kentico Software)
Non-Optimized Sites Drive Customers Away
A large majority of survey participants said that they are looking for responsive website design. Instead of switching to a PC to find what they want from your site, they will instead find a competitor that is mobile friendly. (Google) According to Compuware, 1 in 3 respondents said that a poor mobile application experience would drive them to a competitor.
Bad Mobile Experiences Can Damage Your Company Brand
A bad mobile experience can cause frustration and annoyance with your customers. Not having a mobile friendly website design can make your customer feel as though you do not care about your business. Although more than 75% of smartphone and tablet owners say they often return to websites that are visually appealing and function well on their devices, 44% say they would never go back to the site, and 52% would not return often if the website is not responsive and does not perform well on their device. (Kentico Software)
Is it worth not having a mobile optimized site for your business?
It’s time to optimize your mobile website and take it…