A successful social media marketing campaign is one of the most effective ways that a business can increase a customer or audience base. However, social media is overrun with an unbelievable amount of different brands and companies, all vying for the attention of a potential consumer. So how, exactly, can you make your social media images get noticed from the thousands of other ones online? With a little bit of hard work and these tips and tricks, you’ll be able to create attention-grabbing images on all of your social media accounts.
Lighting Is Key: The secret to almost any great picture is lighting. Well-lit pictures are more aesthetically pleasing and better display your content. The right lighting can completely change the mood of your content and tell a narrative through the images. Social media images with good lighting are much more likely to be noticed than content with poor lighting.
Keep Your Feed Consistent: Rather than radically shift the style of your pictures with every new post, keeping the atmosphere of your feed similar is an effective strategy to improve social media images’ performance. Keep color schemes and contrast at similar levels from post to post, in order to create a cohesive brand image online. Therefore, if you enjoy pastel tones and low contrast in your images, try to consistently use similar levels in other posts as well.
Know Your Audience: It’s important to keep careful track of your social media image’s audience and demographics. Ensuring that your content suits your target audience is an essential step in receiving more online engagement. Determine what performs well with potential customers and try to post similar content. However, good balance is key. Simply following current trends will make your pictures seem repetitive. Instead, take inspiration from well-performing posts but try to add your own, unique twist to truly capture attention from viewers.
Visual Balance: Visually balanced pictures capture attention and garner more genuine interaction with viewers than unbalanced pictures. Pay careful attention to how lines, text, and colors interact in your social media images. A good rule of thumb is to center the most important content to increase interest and convey essential information about your brand or product. Overall, a social media image should not be overwhelming, but merely intrigue viewers to explore more.
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With just a few simple changes and a heightened awareness of style and design, it’s easy to completely boost your brand’s online presence. By following these easy tips, your social media images are much more likely to be noticed than before and truly make a significant impact on your company’s success on social media platforms.