The whole world is affected by COVID-19 coronavirus. Because of this coronavirus, businesses may struggle for a while. As of the moment, more than 198 countries are affected by this deadly virus. Unfortunately, no vaccine has been made yet to fight this virus, which makes the situation more destructive.
Digital Marketing platforms are the backbone of any marketing plan, which makes marketing more flexible, and in the current situation, it is also hugely affected. According to SEO expert Neil Patel, from an SEO standpoint, there was a huge drop in organic traffic for most industries for the past weeks. Some of these industries are travel, advertising, agriculture, construction, manufacturing, software technology, and retail. Conversions were also down for most industries.
Having all these impacts, what can we do? Here are some tips on how we can manage our businesses to adapt to the situation and keep our business afloat:
- Focus on Customer Service and Reputation Managemen
When a business cannot fully function because of the situation, you can use this opportunity to still provide value to your customers. You can utilize blogs to create content relevant to the industry or just simply keeping your customers updated.
- Tailor your services or solution to the current situation
Due to this deadly virus, many countries are forced to shut down and lockdown their cities. You can still find creative ways to still deliver your service. It could be in a form of online consultation or anything creative.
- Find leads ahead of time
This is indeed a fearful time for everyone but that doesn’t mean we can’t do anything. When others are fearful, you can take this opportunity to find leads ahead of time. By doing this, you’ll have a pool of potential customers by the time the pandemic is over.
- How Facebook is helping small businesses
Facebook is providing help and information for small businesses during this outbreak. You can check this helpful business resource hub by Facebook which tackles ways in managing through and building resilience during the COVID-19 outbreak. Facebook also offers Small Business Grants program to eligible small businesses in over 30 countries.
This is indeed a difficult time for everyone especially for businesses but you can use this time to still do something and take advantage of your resources and time to get through this outbreak. If your business needs help, let a professional digital marketing agency help you.