Every day, millions of potential customers search for and research online before coming to any purchase decision. Your website is your online storefront, where visitors can learn more about your offerings, build trust in your brand, and eventually become leads and customers. Getting more website traffic is a shared goal among many business owners and marketers.
Whatever your business goals are, driving visitors to your site is key to growing and succeeding. The difficulty can be knowing which strategy will suit your business and your budget. In this guide, we are going to shed some light on some of the best traffic-boosting methods.
#1 SEO (Search Engine Optimization)
Search Engine Optimization is a field that is constantly changing and evolving. It is based on increasing website traffic through search engine results. A key element of SEO is understanding what people search for online and what terms they use. These terms should be easily available within your content. A second major element revolves around the search engines themselves. Search engines discover and catalog all of the content on the internet. You need to make sure your content is easily found by search engines. Optimizing your site will help deliver better information to search engines so that your content can be properly indexed and displayed within search results.
#2 Google My Business (GMB)
Claiming and optimizing your Google My Business listing is a great place to focus your early site traffic driving efforts. GMB is a free tool that lets you manage how your business appears on Google Search and Maps. An optimized Google business listing allows you to supply useful business information to local searchers such as business hours, where you’re located, driving directions, and a lot more to increase your overall online presence.
#3 Write & Promote Quality Content
Quality content is how you engage and inform your audience. Blogs, infographics, and articles that provide advice, education, and useful insights without a sales pitch build trust with your potential users and generate inbound leads. Well-optimized content demonstrates your expertise, addresses users, & solves their problems. As your content gets promoted, one can utilize that opportunity to be positioned as an expert.
#4 Connect with Micro-Influencers
Who is a micro-influencer? Micro-influencers are individuals that have between 1,000 to 1,000,000 followers. They are considered to be experts in their particular niche, and as such, are able to generate greater engagement. Think about doing outreach to local bloggers who fall within your niche market. Chances are they have a good following on social media and would be open to working with you in putting together an influencer marketing campaign.
Have you tried any of these? We hope this article has given you some insights to get the right visitors coming to your site, increase engagement, and convert into customers.
It may be hard to believe, but 75% of people will never scroll past the first page on Google Search. Listing your business on Google’s first page is a crucial part of any successful marketing strategy. Before we dive deeper into the benefits of being listed on Google, consider the following three facts:
- There are 3.8 million searches conducted on Google every minute – users search and research a lot before making any purchase decision.
- 93% of all online experiences begin with a search engine.
- In the United States, 88% of users favor Google over other search engines.
Benefits of listing your business on Google:
- Direct exposure to millions of customers – As we mentioned before, Google is being searched by millions of people every day. Customers are out there searching for specific products and services. But they can’t buy them from you if they can’t find you. Enlisting your business in Google positions your brand directly in front of your customers. You can show your product or services on local search engine results pages (SERP) with relevant keywords and through simple search engine tactics.
- Precise targeting & high ROI – Google’s number one priority is to display results and information that is relevant to its users (based on their frequently searched terms, interests, and location). With precision targeting, you can display your ads only to those who are likely to buy. The entire ad campaign can be tailored to your business needs, which ultimately ensures a higher return on investment (ROI).
- Gateway to brand credibility – Google is where you are likely to be recognized as a brand. When customers search online, they compare companies and products. Customers prefer products from companies that appear more credible online. Seeing your business logo, information, testimonials, and pictures, will help convince potential customers that you are worthy of their business. Research has shown that businesses with complete listings gain more customer trust and result in almost 30% completing purchases.
- Long-term marketing strategy – Once you have claimed and optimized your Google My Business (GMB) listing, it is time to put it to work with your long-term marketing strategy. The ultimate goal is to help customers find your business. Over time your business will gain reviews that work to validate your company in the eyes of potential customers. You can also personalize your listing to help with local search results and by posting GMB posts that include business announcements, special events & offers, and new products. Don’t forget to keep an eye on the interesting insights you can pick up from Google analytics. This helps to better understand who your customers are and what they are looking for. Over time, your business will continue to build authority and naturally be one of the top search results in your category.
The verdict
Every business wants to grow and stand out in its competitive target market. So take the most important step and make it happen. Google, a robust marketing platform, can increase your chances of overcoming the competition. SEO, SEM, Google My Business, Google map promotion, and AdWords – these are some of the ways to promote your products and services.
Now that you have learned about Google and its significance in the marketing landscape, it’s time to make it a reality. For result-driven online marketing, contact us today.
Whether it is for marketing, sales, or customer service, messenger chatbots are one of the most innovative ways to streamline business tasks and foster growth. There is a reason why most vendors, agencies, and consultancies are integrating a chatbot function directly into their website. The fact is that many customers prefer an immediate response or a subtle interaction from a merchant. Through messenger chatbots, you can easily bridge a communication gap and improve your sales process – ultimately providing you with an edge in the market.
Ever thought of marketing via Messenger Chatbots? Well, you should…
Did you know that a majority of users favor chat apps over submitting a contact page on your website?
Every business aims to attract, convert, and nurture new and existing customers. Investing in messenger chatbots helps your business and your customers by leveraging your efforts with interaction, product recommendation, sales, and payment gateways. Think of messenger chatbots as a perfect channel to connect, nurture, convert and up-sell directly to prospective customers.
90% of newly established enterprises plan to adopt or have already integrated chatbots function into their digital-first business strategy. The following are some of the ways that messenger chatbots can enhance your marketing strategies.
Chatbots for 24*7 customers interaction – Your sales team may get worn-out but not chatbots. They are available to new & existing customers 24*7 (even on Sundays) and play a crucial role in 24*7 support, bringing instant answers to frequently asked questions and even helping customers to buy without sales help.
Better lead generation – A website landing page, when promoted, emphasizes conversion rate performance. But in order to increase the inflow of leads, you need to have a call to action that prospects can’t resist. A chatbot on a landing page promotion is a smart move for better conversion and increased ROI. They can help and guide users instantly. Moreover, with a messenger chatbot, your marketing team can easily collect important information such as contact details, demographic behaviors, and user buying patterns. All this collected information greatly helps in remarketing strategy.
Efficient and cost-effective – Compared to the manual method, messenger chatbots are extremely cost-effective and can easily handle complex queries. The implementation doesn’t take much of your time. It works spontaneously, and you’ll instantly notice massive savings come from slashing the time and cost incurred from dealing with customer queries.
Humanizes your brand – Messenger chatbots can make your entire website more interactive. They answer questions promptly and effectively, in a structured manner that mimics human interaction. With each question, the bot also provides a list of options making it easy to offer customers options for available queries. This personification is a great way of building relationships with your target audience.
The verdict –
Engagement happens when your brand is able to meet your customer where they need you. A messenger chatbot is always on hand can be helpful for site conversion. Furthermore, chatbots also allow businesses to understand customer’s expectations and provide relevant & desirable solutions. In short, the possibilities are endless.
When it comes to digital marketing, everybody needs to employ a certified, experienced company capable enough to run and manage online ad campaigns. The Google Partner badge signifies that the company you are planning to associate with is an expert in Google Ads and has met criteria and performance requirements to stay up to date with the latest product information.
So, how is a Google partner helpful to budding entrepreneurs?
Today millions of users search and research their options before coming to any purchase decision. Google happens to be the best platform to find relevant information on products, services, and just about anything. It also provides you with an opportunity to promote your brand.
Google AdWords enables you to reach millions of customers in a day. But if you want to get the most out of the program and measure your performance consistently, you’ve got to associate with a person/agency who understands the ins and outs of Google AdWords marketing. This is precisely where Google’s certified partner program becomes very useful.
Google partners are verified experts.
Google partners are required to go through training and pass Google Ads product certification exams. Google-certified partners have the knowledge and experience in PPC (pay per click) marketing to help you produce the best campaign and get the most out of your money. A Google-certified agency is required to know the ins and outs of negative keywords, site links inside of ads, phrase match keywords, split testing, and so much more. You can rest assured that your project is in good hands and will be up optimized for both desktop and mobile.
Google partners provide reliable services.
The digital realm is continuously changing and evolving. It is imperative to be agile and be open to the latest innovations. Your Google partners enjoy access to Google’s beta features, which are features or applications that have been developed to help businesses succeed. Google Partners can use the beta features for a year or more before they become available to the public. This is a great competitive advantage to have against your competitors.
Google partners contribute to business growth.
From online exposure to leads & sales, Google-certified partners can help you achieve a vast number of business and marketing goals. When you partner with a Google certified partner agency, you can rest assured that they will provide your business with the best campaigns. Google places an emphasis on innovation and the use of different keywords to figure out the best PPC campaigns for the client.
Google partners offer swift assistance
Google partner agency is perfect for those who are just beginning. When running your first campaigns, issues can and will come up. Google Partners not only enjoy a vast source of knowledge and experience, they also have access to dedicated Google support to save your business time and money.
Google partner ensures incredible Ad Targeting.
Ad targeting helps businesses reach the specific audience that is most likely to buy your products or services. They ensure that the amount you are spending on ad campaigns will bring a positive response. With the help of Google partner agency, you can quickly pinpoint the company’s target market and ultimately help you position your brand effectively in the customer’s eyes.
Isn’t Google Partners always your best option? Now that you have reasons to promote via Google AdWords, let’s get started. Call our Google certified professionals today for more information.
The digital era has completely changed the way marketing is being done. The tools are different and so are the people who do the marketing. Marketing on the internet requires a lot of special skills and this means that people are specially trained for this. The interaction between the customers and the companies has also changed. But still, the foundation of all marketing lies in knowing your customers well. We will see how you can get to know your customers better in this digital age.
Offer Incentives For Sharing Information
While the customers demand more personalized service, some are not willing to spend time sharing their personal information. The best way to do this is to offer some incentives like discounts on future purchases if they fill their details on the form. This will benefit both as the customer will get a discount and the company will get another sale.
Conduct Surveys and Make It Easy
It is essential to make the survey as easy as possible for the customers. Companies can provide a link on the website for filling the form. Alternatively, they can also send the forms by mail and get the information. Companies can also mention at the beginning approximately how much time it will take for the customer to fill the form. This will reassure the customer that it is not a long affair.
Have A Strong Presence On Social Media
Everyone is on social media and here is where you have opinions expressed openly. Companies must establish a strong presence on social media and encourage customers to post their opinions about the product. Social media marketing will also help the company to know its customer profile in a better way. They can also know what the customers expect from the company.
Facebook is an excellent platform for companies to post images and videos that will attract customers. Posting regularly about the company and its services can allow the company to interact with the customers. The opinions on the posts will give an idea about what is on the mind of the customers. This will help to know the needs of the customers and change the company’s marketing strategies as needed.
Taking Advantage of Data and Analytics
Using data and analytics tools like Google Analytics helps the company to know the activities of its customers. Having these data gives companies the information needed to cater to their customers’ needs, interests, and desires that drive customer engagement. With what you’ve learned about your audience and local competitors, you can send the right message to the audience. You gain a competitive advantage by ensuring that you offer something that’s of value to your customers and prospective clients. This will ensure that your marketing campaigns are running efficiently as possible, maximizing your return-on-investment.
The Olympics are a time when athletes get to participate in events that showcase the athletic talents and abilities that they have a worked a lifetime to perfect. It is weeks of events that people love to watch, participate in, and celebrate with our athletes. The question is…How can you, as a business, participate in the Olympics, and make it relevant to your marketing plan?
Prepare for the Games
The first thing you need to do is to get prepared for the games.
- Set up monitoring. Set up a monitoring plan that will keep track of what is trending. What is happening? What are people talking about? What are they most interested in?
- Do some research. Focus on areas of the games that are most relevant to your company. What events, teams or athletes align with your brand? Which ones make sense for your brand to comment on?
Compete in the Games
Now you need to determine how you can truly participate in an effective way.
- Don’t post stale content. Posting a congratulations to the gold medal winners is probably not the most effective, as those interested in the Olympics are most likely already aware of who the winners are.
- Post reactive content. Make sure to post content that reacts to the conversations and topics that are trending. The Olympics are quite simply news, so they are constantly changing, and you must be ready to also.
- Prepare themes. Although you don’t want to prepare actual posts ahead of time, you can prepare themes you would like to focus on for your business. Some branded hashtags that are relevant could be a good thing to prepare as well.
Don’t get Disqualified
You want to make sure that you aren’t posting content that will get you counted out by your viewers.
- Stay focused. You need to make sure that you keep your content focused on your brand. Posting irrelevant content will only serve to turn your readers off. Don’t try to force content to “fit” with your brand.
- Avoid political statements. There has been a large amount of controversy surrounding the Russian Winter Olympic games, and that is probably a topic you want to avoid. You want people to look at your brand in a positive light, so focus on the positives rather than the political negatives.
Stand on the Podium
The Olympics are a time for countries to celebrate their athletes and all of the achievements they accomplish. It is a time full of pride. If you keep this in mind, be respectful, and show your pride along with the rest of the country your audience will appreciate it, and you should be able to effectively market your company throughout the Olympic games.
