It’s not enough just to have a lot of traffic coming to your platforms for your business to be successful. Instead, generating high-quality leads —rather than merely high traffic— should be the true aim of any company operating online. Convert visits to purchases by focusing on creating effective interactions. Every business should be employing these essential strategies to generate high-quality leads if they aren’t already!
Consider Your SNS Channels: The right social media channels can help ensure that your business is reaching the right type of clients online. Carefully look over the average demographics of the users of each SNS platform and think about which one (or ones) is the right fit for your company. Twitter, Facebook, LinkedIn, and Instagram are all highly popular choices that allow brands to connect with both customers and potential business partners. Having an active presence among multiple platforms helps to generate more high-quality leads —just make sure that your brand image remains consistent throughout each platform.
LinkedIn: While LinkedIn is not the platform to reach mass markets of people, it is a platform that lends direct methods of contact with other professionals. Networking is the key to developing new opportunities for your company. With LinkedIn, you can easily contact people with the ability to help your business or purchase your services. Before making your pitch, be sure that your presentation is high-quality and professional.
Direct Connection: Rather than publish material intended for a broad audience that doesn’t actually end up generating effective results, focus your marketing strategies on specific people. Personal connections and business relationships are the most effective way to create authentic results for your business. Send out personalized messages rather than copy-written content —as well as free samples if you have any available— in order to make the best impression and generate a high-quality lead for your company.
Facebook: Facebook is a great platform for any business to use in order to generate high-quality leads. Facebook is a personable platform that puts across a clear brand image to potential clients. It’s best to treat Facebook as an introduction to your company or services. To make the most of Facebook, it’s recommended to run an ad campaign if your budget allows it. Make sure that your page has a clear call to action and an overall air of professionalism.
All businesses —big or small— should set the focus of their digital marketing campaigns not on high traffic, but rather on generating high-quality leads. After all, the goal of any company should be on creating sales and revenue. Help your business reach its true potential for success by using these essential strategies to generate high-quality leads!
Nearly all modern businesses agree —digital marketing is essential to creating and maintaining a successful brand. However, it can be occasionally challenging to transition from traditional marketing into digital marketing. If you’re just starting to dip your toes into the world of digital marketing or need a quick refresher on some essential terms and material, we answer all of the most necessary (and commonly asked) questions here!
Q: Does my brand really need digital marketing?
A: Yes. That’s the short answer. The long answer is that digital marketing is becoming increasingly more essential for finding new customers and improving brand awareness. Companies without a professional online presence are simply not trusted by today’s modern customers.
Q: What exactly is SEO?
A: SEO stands for Search Engine Optimization. It’s the marketing technique of ensuring that your site’s content uses relevant keywords that boosts your online presence in a search engine. High-performing SEO content is one of the factors that can ensure that your site is viewed by customers who are searching online. It is highly important that a company ensure their content is being viewed on search engines and not pushed to the bottom of the pile.
Q: How do I use SEO?
A: Great! You’ve learned what SEO is —however, using it can be a bit more complex. First, know your customer base well. Then, find keywords that target those demographics. Try to establish back-links from other websites to improve your search engine ranking as well. Using SEO keywords in the title of your articles is highly important in creating a first impression.
Q: What social media should I use?
A: It all depends on your target market. Having an online presence on a variety of different social media platforms is certainly not a bad idea regardless; however, if you are looking to concentrate your attention on only one or two platforms, carefully consider your target audience’s demographics. Platforms such as Facebook, Youtube, Instagram, and Twitter are the most popular options currently being used by customers worldwide.
Q: Why is inbound marketing good?
A: Inbound marketing is generally more effective than outbound marketing because it generates genuine interest from customers. It draws people in, rather than pester potential viewers with annoying commercials. By producing good, valuable content that consumers are looking for, they will naturally be drawn to your online pages.
Every modern business should be actively completing digital marketing if they want to be successful in today’s market. Be sure to thoroughly understand the techniques and platforms
A successful social media marketing campaign is one of the most effective ways that a business can increase a customer or audience base. However, social media is overrun with an unbelievable amount of different brands and companies, all vying for the attention of a potential consumer. So how, exactly, can you make your social media images get noticed from the thousands of other ones online? With a little bit of hard work and these tips and tricks, you’ll be able to create attention-grabbing images on all of your social media accounts.
Lighting Is Key: The secret to almost any great picture is lighting. Well-lit pictures are more aesthetically pleasing and better display your content. The right lighting can completely change the mood of your content and tell a narrative through the images. Social media images with good lighting are much more likely to be noticed than content with poor lighting.
Keep Your Feed Consistent: Rather than radically shift the style of your pictures with every new post, keeping the atmosphere of your feed similar is an effective strategy to improve social media images’ performance. Keep color schemes and contrast at similar levels from post to post, in order to create a cohesive brand image online. Therefore, if you enjoy pastel tones and low contrast in your images, try to consistently use similar levels in other posts as well.
Know Your Audience: It’s important to keep careful track of your social media image’s audience and demographics. Ensuring that your content suits your target audience is an essential step in receiving more online engagement. Determine what performs well with potential customers and try to post similar content. However, good balance is key. Simply following current trends will make your pictures seem repetitive. Instead, take inspiration from well-performing posts but try to add your own, unique twist to truly capture attention from viewers.
Visual Balance: Visually balanced pictures capture attention and garner more genuine interaction with viewers than unbalanced pictures. Pay careful attention to how lines, text, and colors interact in your social media images. A good rule of thumb is to center the most important content to increase interest and convey essential information about your brand or product. Overall, a social media image should not be overwhelming, but merely intrigue viewers to explore more.
With just a few simple changes and a heightened awareness of style and design, it’s easy to completely boost your brand’s online presence. By following these easy tips, your social media images are much more likely to be noticed than before and truly make a significant impact on your company’s success on social media platforms.
If you are not using paid social advertising then you are not reaching people where they are at. If you look around, you’ll notice everyone’s got their head stuck in their phone. So how do you reach them? The answer is, paid social advertising. Here are the top ways to reach your audience through paid social advertising.
This one is a no brainer. There are 1 billion people on Facebook and Instagram. Facebook and Instagram are a great way to advertise because, within the platform, there are different ways to display your ad. Your ad can be shown in people’s timeline. So, if they fit your target demographic then as they are scrolling through their feed your offer appears right in front of them. Your ads can also be shown in Stories. Facebook also has a place for your ads in the sidebar when users are accessing the platform on their desktop. If you are trying to reach people through paid social advertising then Facebook and Instagram are the number one way.
Twitter is the next big platform on the block when it comes to paid social advertising. Twitter works pretty much the same way Facebook works. You pay for a certain amount of ad spend and you target a certain demographic. While they scroll through their feed their eyes will come across your advertisement. If it’s appealing enough you get clicks and hopefully, that click will lead to conversion.
Instead of advertising to consumers, you are advertising to professionals and businesses. It’s the perfect place to use social for a B2B (business to business) offer. So, if you are selling software or professional services this is the platform for you. LinkedIn pretty much works the same way as the other platforms. You set up a target audience by professional skills, location, industry, etc. and the folks who match those skills see the ad in their feed and also in the sidebar.
So those are the top 3 ways to reach your audience through paid social advertising. Most of the time, when your target market matches the user demographics of a social platform, social advertising can provide huge increases in your conversions and sales. If you need guidance on this, contact a digital marketing expert today!
Paid social media campaigns are important to make an impact on your audience. Organic posting is no longer enough for businesses to be seen.Social Media still feels like the wave of the future. However, understanding how to use it to grow your business is essential in reaching your maximum audience. The amount of people using social media is increasing daily, and trying to keep up with every new app can be difficult for companies to tap into. Does this mean you have to do this alone? Of course not, hiring a company to manage and run your social media accounts allows your company to really reap the benefits of being social media savvy.
Measuring success, is translating into likes, views, and conversation, for example cable companies used to judge shows based on ratings. Since streaming channels have become the source of entertainment, and measuring ratings has become difficult, cable companies now judge a show’s success on how many people are talking about it on social media. Similarly, small businesses can really find success in social media campaigns, gaining the publics interest and trust outside of personal interaction, is online. Customers love to rant and rave about their experiences to their friends and families, and the fastest way to do so is on social media. So, why not start the conversation?
Starting a paid social media campaign can seem scary. You might ask yourself where do I start, and how different can it really be from an average campaign? Well, what is interesting about all of these social media outlets is their drive to help companies reach a larger audience. Sites like Facebook, and Snap chat really thrive on business interest. More importantly, it is cost-effective, and flexible to any budget. Campaigns can become really creative, with all of the technology at the disposal of social media. Sites are realizing the strong interest and are making themselves more accessible, for companies to expand their brand.
As cost-effective as paid social media campaigns can be, simply paying $5 on Facebook to reach x amount of people isn’t enough to make an impact. Paid social media campaigns take time, and social media allows companies to be flexible in the sense that they get direct feedback from consumers and adjust accordingly. It comes down to the measurements, sure you paid so much money, but if it doesn’t translate into an increase of views, likes, and conversation then you haven’t really maximized consumer interest. At the same time if you aren’t spending some money then you are not exhausting the full potential your company can have. As blogger Justin Lambert said, “Brands have an ultimatum: pay to play or forfeit the game.”
Take your social media to the next level and invest in your first paid social media campaign
Social media is THE most popular activity online right now. So it makes sense that businesses, (both national and local) want to take advantage of this. But simply opening up a Facebook, Twitter or LinkedIn account isn’t enough anymore. By avoiding some basic mistakes, many businesses can have the ability to increase return on investment, and create more opportunities from social media accounts.
Missteps to Avoid
#1. Not having a game plan
Social media users are bombarded with information and messages every minute of every day via social media. Businesses that don’t have a social media strategy often get lost in all the clutter and fail in reaching their target audience. Creating a game plan for social media includes having distinct goals, developing a clear voice online, and planning out content with a goal in mind. Without a clearly defined game plan you can have the best content on the web, but receive little engagement.
#2. Integrate everything
Social media should be used as a part to a whole. Not only should you link your social media accounts to each other, but they should be directly tied to your website, email, and paid search campaigns. Not taking advantage of connecting these accounts drastically reduces your potential audience reach.
#3. Use IMAGES!
Think about how you use social media. Doesn’t a post with a vibrant image capture your attention better and longer? While an image might not be appropriate for every post, include one whenever possible to help draw attention to your message.
Hashtags are a great way to join conversations and trending topics. Using hashtags strategically can help you find your target audience and reach non-followers in large numbers. Just make sure that it makes sense for your business to use the hashtag and that it flows with the current conversation.
#5. Make sure to Interact
Social media is meant to be interactive. Not every comment needs a response but responding to your “fans” adds to “humanizing” your business and builds trust between the brand and your consumers.
Don’t assume that just because you are posting content good things will come to you. You need to ensure that you are constantly monitoring and gauging what is and is not working on social media. This ensures you are on your toes and can make changes quickly when something isn’t working. Overall your business should work towards creating your own social media voice and community. Social media has the ability to be a cost effective way to reach out to your potential customers and help increase sales.