Increasing your brand’s reach on social media used to be seen as a way to organically get the word out about your business for free or at a minimal expense. However, the complex algorithms the social media sites now use to determine whether or not a follower actually sees your posts makes it difficult to achieve organic reach, especially on Facebook. Every social media platform wants to show users only the content that is most engaging, and ignore everything else. The way this algorithm works is by putting your posts in a pool as small as one percent of your followers. If those people engage with the content, then it gets introduced into a larger pool. Slowly but surely, more and more people see it, but only if it’s engaging.
If you have a page/blog on any of the popular social media sites and need to stand out among your competitors, you need to up your game by creating shareable content people will engage with. If you are unsure about how to get started, we are here to help.
Below are some of the tips which you can use for improving your social media reach naturally and organically.
Choose the right platforms to market your brand
Choosing the right platform is the first step to achieving the desired social media reach. Every social media platform follows an algorithm that depicts the way content appears on your newsfeed. In order to perform best and to boost your organic reach on social media, it is important to understand how the algorithm for each social media platform works and to design content designed specifically for each channel.
Interact with your Audience
Whether it is Facebook or Instagram, interacting with your audience regularly will play a key role in increasing your social media reach. It gives an insight to your followers to know and understand you better. Without understanding your target audience, you won’t know the platforms they use, their interests, and their needs. This insight will help you focus on the content your audience enjoys and is more likely to engage with.
Go live
Brands now have the ability to interact with their audience in real-time. Doing live sessions gives your audience a chance to engage with your content and to be in touch with you directly. Talk about things that you think will resonate well with your audience. Going live is an invaluable way to gauge your audience’s interests and opinions. Live video is unique in that it creates a genuine sense of community in the comments section. Everyone is sharing the same experience at the same time, which spurs meaningful interaction and boosts organic reach.
Use the right hashtags
Hashtags give you the ability to help people focus on the keywords that relate to the content they care about. Using the right kind of hashtags is the key to getting maximum growth on any of your posts. You should come up with new and lesser-used hashtags but keep them relevant as possible. Another aspect to keep in mind is figuring out the optimal number of hashtags for your audience. Using hashtag best practices will help your posts stand out among the millions of posts and increase organic engagement.
Use attractive pictures and videos
Video and visual content continue to grow in importance as a powerful tool in engaging your audience. No matter which social platform you are using, high quality and eye-catching content is a must. Facebook posts with images get 2.3 times as much engagement as those without images. Try to capture most of your photos and videos in natural sunlight so that they stand out. Use beautiful filters but don’t overedit. Keep in mind to prioritize quality over quantity. It is best to put lesser content of superfine quality than posting substandard content every day.
Arrange contests and giveaways
Even though all the points mentioned above will help you in reaching a higher reach on your social media platforms, nothing works like giving away free stuff and gifts to your followers. Ask them to participate by engaging in your feed either by sharing your content or posting comments. Your audience will be happy in doing so because they will have something to look forward to.
These methods are proven to work like a charm in increasing your social engagement and growth. As you follow these strategies, keep in mind that patience is key. Work hard and be consistent with your content every day to reach your goals. If you want to learn more about how to improve your social media strategy, feel free to give us a call.
Facebook, with 5 billion users, is one of the oldest and all-time favorite social networking sites on the planet – and has led millions of creators towards success. Getting started with a Facebook Page may be easy, but it takes a lot of effort to gain a good amount of organic reach and engagement. Facebook wants users to stay on the platform, so if you’re looking to drive people to your website, make sure that you’re still sharing valuable content that gets engagement either on the post itself or in previous and subsequent posts.
So how can one successfully increase Facebook Page Engagement? Here we have shortlisted some tried & tested methods to drive Facebook engagement.
Focus On Quality Posts Instead Of Quantity
Facebook is all about being creative, interactive, and telling a true subtle story well. For optimal engagement, try to be original with your work and choose quality over quantity. You probably have heard the slogan “content is king” and it fits perfectly with Facebook. With people moving through content quickly, there’s no time for sub-par graphics, videos or text. If you’re running out of original content to post, content curation can be a great way to share quality, informative content that gets your audience excited.
Make Your Posts Timely & Relevant
How much content do you post on Facebook per day? Finding great content takes time, and you don’t always have the time to do that. Once you know the best time to publish Facebook posts, you’ll be able to connect with your followers when they are highly active and can engage with more people. Bear in mind, the newsfeed algorithm on Facebook emphasizes “recency” as a major ranking aspect. Though there is no prescribed standard, you just have to do a little bit of research via analytics reports and find the most suitable time to post on social media. Facebook itself says that you’re more likely to see engagement if you post when your fans are online.
Comments & Reply
Facebook engagement isn’t only about publishing content. Engagement is a two-way street. If someone takes the time to comment on one of your posts, make sure to reply. Many users overwhelmingly want to interact with their favorite brands or influencers. Sometimes a simple comment back is all that’s needed. By making yourself available, you get to score more on interaction and engagement. Today replies have become a necessity for brand credibility.
Try to posts images or videos
Images and videos tend to perform better on Facebook compared to text and links. They are enticing and can get you a 10x increase in engagements. Some self-explanatory photos and videos immediately draw the spectator’s attention and seem to perform outstandingly on the news feed. 60% of Facebook users like a page with creative images and videos.
Facebook engagement is vital to building a following of people that are interested in your brand. Engagement offers many benefits, such as helping your brand to stand out from others. When people begin liking & sharing your posts, you will reach a broader audience and will start attracting new followers.
Whether it is for marketing, sales, or customer service, messenger chatbots are one of the most innovative ways to streamline business tasks and foster growth. There is a reason why most vendors, agencies, and consultancies are integrating a chatbot function directly into their website. The fact is that many customers prefer an immediate response or a subtle interaction from a merchant. Through messenger chatbots, you can easily bridge a communication gap and improve your sales process – ultimately providing you with an edge in the market.
Ever thought of marketing via Messenger Chatbots? Well, you should…
Did you know that a majority of users favor chat apps over submitting a contact page on your website?
Every business aims to attract, convert, and nurture new and existing customers. Investing in messenger chatbots helps your business and your customers by leveraging your efforts with interaction, product recommendation, sales, and payment gateways. Think of messenger chatbots as a perfect channel to connect, nurture, convert and up-sell directly to prospective customers.
90% of newly established enterprises plan to adopt or have already integrated chatbots function into their digital-first business strategy. The following are some of the ways that messenger chatbots can enhance your marketing strategies.
Chatbots for 24*7 customers interaction – Your sales team may get worn-out but not chatbots. They are available to new & existing customers 24*7 (even on Sundays) and play a crucial role in 24*7 support, bringing instant answers to frequently asked questions and even helping customers to buy without sales help.
Better lead generation – A website landing page, when promoted, emphasizes conversion rate performance. But in order to increase the inflow of leads, you need to have a call to action that prospects can’t resist. A chatbot on a landing page promotion is a smart move for better conversion and increased ROI. They can help and guide users instantly. Moreover, with a messenger chatbot, your marketing team can easily collect important information such as contact details, demographic behaviors, and user buying patterns. All this collected information greatly helps in remarketing strategy.
Efficient and cost-effective – Compared to the manual method, messenger chatbots are extremely cost-effective and can easily handle complex queries. The implementation doesn’t take much of your time. It works spontaneously, and you’ll instantly notice massive savings come from slashing the time and cost incurred from dealing with customer queries.
Humanizes your brand – Messenger chatbots can make your entire website more interactive. They answer questions promptly and effectively, in a structured manner that mimics human interaction. With each question, the bot also provides a list of options making it easy to offer customers options for available queries. This personification is a great way of building relationships with your target audience.
The verdict –
Engagement happens when your brand is able to meet your customer where they need you. A messenger chatbot is always on hand can be helpful for site conversion. Furthermore, chatbots also allow businesses to understand customer’s expectations and provide relevant & desirable solutions. In short, the possibilities are endless.
The pandemic has forced many people to stay at home, in quarantine or isolation, which leaves the general public feeling pretty lonely. In this environment, many are turning to social media to connect with friends and stay in touch with the world. 2020 also saw the rise of TikTok, which is a given social media trend for 2021. In a socially-distanced world, social media is more important than ever.
Here are some of the top social media trends for 2021 you can take advantage of now.
Put People First
If people have learned anything during the pandemic, it’s what they can do without in their lives and what really matters. Consumers expect brands to show compassion and community during this challenging time. They want to see you put people first. People like to see other people—not photoshopped, but real, authentic people.
“Revealing the human side of the brand: Smart businesses will understand that being transparent, authentic, and even vulnerable is smart marketing in 2021,” said Michael A. Stelzner, CEO, and founder of Social Media Examiner.
Appeal to Nostalgia
As people remember ‘the good old days’ of 2019 when you didn’t have to wear a mask in public, could travel, and everything was open, appealing to nostalgia is a big trend in social media right now. You can use nostalgia to create fun, engaging content. But tread carefully here because you do not want to appear negative. Insert positivity into the conversation through nostalgia.
Use User-Generated Content
User-generated content is anything organically created by users. You can share their content, remixed with your brand or as a compilation of user-generated content, to lift your brand engagement on social media in 2021. In the coming years, you won’t have to create content but will be able to facilitate great content from your users. As already mentioned, people want to connect with people, not brands, so utilizing user-generated content is a great way to put a human face to your brand.
Tap Into Social Gaming
Since people cannot connect with their friends and family in person, many are turning to online games as a solution. The popular game Among Us rose to fame during the lockdown and had nearly 75 million app downloads in October 2020 alone. But less mainstream games are also breaking the gaming stigmatism as they provide a way to connect with others, making gaming almost another form of social media. You should create content designed for these gamers as the line between what is defined as ‘gaming’ and ‘social media’ blurs.
Conclusion
Besides putting your brand on TikTok, you should also think about ways to put people first, tap into user-generated content, and appeal to nostalgia and the gaming community. These are some of the top social media trends for 2021, but overall we expect to see more people connecting online during the pandemic. As such, your brand has an incredible opportunity to grow with social media going forward.
It’s not enough just to have a lot of traffic coming to your platforms for your business to be successful. Instead, generating high-quality leads —rather than merely high traffic— should be the true aim of any company operating online. Convert visits to purchases by focusing on creating effective interactions. Every business should be employing these essential strategies to generate high-quality leads if they aren’t already!
Consider Your SNS Channels: The right social media channels can help ensure that your business is reaching the right type of clients online. Carefully look over the average demographics of the users of each SNS platform and think about which one (or ones) is the right fit for your company. Twitter, Facebook, LinkedIn, and Instagram are all highly popular choices that allow brands to connect with both customers and potential business partners. Having an active presence among multiple platforms helps to generate more high-quality leads —just make sure that your brand image remains consistent throughout each platform.
LinkedIn: While LinkedIn is not the platform to reach mass markets of people, it is a platform that lends direct methods of contact with other professionals. Networking is the key to developing new opportunities for your company. With LinkedIn, you can easily contact people with the ability to help your business or purchase your services. Before making your pitch, be sure that your presentation is high-quality and professional.
Direct Connection: Rather than publish material intended for a broad audience that doesn’t actually end up generating effective results, focus your marketing strategies on specific people. Personal connections and business relationships are the most effective way to create authentic results for your business. Send out personalized messages rather than copy-written content —as well as free samples if you have any available— in order to make the best impression and generate a high-quality lead for your company.
Facebook: Facebook is a great platform for any business to use in order to generate high-quality leads. Facebook is a personable platform that puts across a clear brand image to potential clients. It’s best to treat Facebook as an introduction to your company or services. To make the most of Facebook, it’s recommended to run an ad campaign if your budget allows it. Make sure that your page has a clear call to action and an overall air of professionalism.
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All businesses —big or small— should set the focus of their digital marketing campaigns not on high traffic, but rather on generating high-quality leads. After all, the goal of any company should be on creating sales and revenue. Help your business reach its true potential for success by using these essential strategies to generate high-quality leads!
Nearly all modern businesses agree —digital marketing is essential to creating and maintaining a successful brand. However, it can be occasionally challenging to transition from traditional marketing into digital marketing. If you’re just starting to dip your toes into the world of digital marketing or need a quick refresher on some essential terms and material, we answer all of the most necessary (and commonly asked) questions here!
Q: Does my brand really need digital marketing?
A: Yes. That’s the short answer. The long answer is that digital marketing is becoming increasingly more essential for finding new customers and improving brand awareness. Companies without a professional online presence are simply not trusted by today’s modern customers.
Q: What exactly is SEO?
A: SEO stands for Search Engine Optimization. It’s the marketing technique of ensuring that your site’s content uses relevant keywords that boosts your online presence in a search engine. High-performing SEO content is one of the factors that can ensure that your site is viewed by customers who are searching online. It is highly important that a company ensure their content is being viewed on search engines and not pushed to the bottom of the pile.
Q: How do I use SEO?
A: Great! You’ve learned what SEO is —however, using it can be a bit more complex. First, know your customer base well. Then, find keywords that target those demographics. Try to establish back-links from other websites to improve your search engine ranking as well. Using SEO keywords in the title of your articles is highly important in creating a first impression.
Q: What social media should I use?
A: It all depends on your target market. Having an online presence on a variety of different social media platforms is certainly not a bad idea regardless; however, if you are looking to concentrate your attention on only one or two platforms, carefully consider your target audience’s demographics. Platforms such as Facebook, Youtube, Instagram, and Twitter are the most popular options currently being used by customers worldwide.
Q: Why is inbound marketing good?
A: Inbound marketing is generally more effective than outbound marketing because it generates genuine interest from customers. It draws people in, rather than pester potential viewers with annoying commercials. By producing good, valuable content that consumers are looking for, they will naturally be drawn to your online pages.
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Every modern business should be actively completing digital marketing if they want to be successful in today’s market. Be sure to thoroughly understand the techniques and platforms
