When it comes to digital marketing, everybody needs to employ a certified, experienced company capable enough to run and manage online ad campaigns. The Google Partner badge signifies that the company you are planning to associate with is an expert in Google Ads and has met criteria and performance requirements to stay up to date with the latest product information.
So, how is a Google partner helpful to budding entrepreneurs?
Today millions of users search and research their options before coming to any purchase decision. Google happens to be the best platform to find relevant information on products, services, and just about anything. It also provides you with an opportunity to promote your brand.
Google AdWords enables you to reach millions of customers in a day. But if you want to get the most out of the program and measure your performance consistently, you’ve got to associate with a person/agency who understands the ins and outs of Google AdWords marketing. This is precisely where Google’s certified partner program becomes very useful.
Google partners are verified experts.
Google partners are required to go through training and pass Google Ads product certification exams. Google-certified partners have the knowledge and experience in PPC (pay per click) marketing to help you produce the best campaign and get the most out of your money. A Google-certified agency is required to know the ins and outs of negative keywords, site links inside of ads, phrase match keywords, split testing, and so much more. You can rest assured that your project is in good hands and will be up optimized for both desktop and mobile.
Google partners provide reliable services.
The digital realm is continuously changing and evolving. It is imperative to be agile and be open to the latest innovations. Your Google partners enjoy access to Google’s beta features, which are features or applications that have been developed to help businesses succeed. Google Partners can use the beta features for a year or more before they become available to the public. This is a great competitive advantage to have against your competitors.
Google partners contribute to business growth.
From online exposure to leads & sales, Google-certified partners can help you achieve a vast number of business and marketing goals. When you partner with a Google certified partner agency, you can rest assured that they will provide your business with the best campaigns. Google places an emphasis on innovation and the use of different keywords to figure out the best PPC campaigns for the client.
Google partners offer swift assistance
Google partner agency is perfect for those who are just beginning. When running your first campaigns, issues can and will come up. Google Partners not only enjoy a vast source of knowledge and experience, they also have access to dedicated Google support to save your business time and money.
Google partner ensures incredible Ad Targeting.
Ad targeting helps businesses reach the specific audience that is most likely to buy your products or services. They ensure that the amount you are spending on ad campaigns will bring a positive response. With the help of Google partner agency, you can quickly pinpoint the company’s target market and ultimately help you position your brand effectively in the customer’s eyes.
Isn’t Google Partners always your best option? Now that you have reasons to promote via Google AdWords, let’s get started. Call our Google certified professionals today for more information.
SEO requires constant diligence to stay up to speed on the latest trends and algorithm preferences. What worked in 2015 will not work in 2021. Even trends from 2020 may completely shift in 2021. In fact, Google reportedly changes its algorithm 200 to 300 times a year! Keep up with the latest SEO trends: here are the top five SEO trends to look out for in 2021.
Concentrate on Content
Content is still king when it comes to SEO. Create engaging, high-quality content that your site visitors will love. The better content you create, the more visitors will spend time on your site and not bounce, which will improve your SEO ranking.
Plus, Google prioritizes the user, so generally, any SEO trend that prioritizes site visitors will work in your favor for SEO.
Localize SEO
More commonly, people are searching for solutions in their geographic location. Ranking on searches like “accountants near me” or “restaurants near me” can bring in a ton of traffic to your site that actually end up using your product or service. You should use Google My Business to claim your local business online and start increasing your SEO ranking in a geo-location.
Think Mobile-First
Historically, most websites have been designed primarily for a desktop and adapted for mobile. However, the data shows that over 50 percent of web users use a mobile device and in 2019 Google implemented mobile-first indexing which looks first at the mobile site before ranking the desktop version. Going forward, you need to think mobile-first with your site design and content to continually rank for SEO.
Prioritize UX
Since Google prioritizes the user when it comes to SEO rankings, it logically makes sense that Google also cares about your site’s user experience (UX). Plus, UX can increase your traffic and sales. According to Ledgeview Partners, 89 percent of consumers will go to a competitor if they have a poor website user experience.
UX design will become even more important in 2021 and going forward for SEO. Especially since more people are accessing your site on mobile, you need to consider their experience and find ways to make your site interactive.
Secure Personal User Data
In 2020, we saw more online scams taking advantage of the uptick of online shopping. Consumers shopping online want indicators that they can trust your website with their data, especially if they are going to complete a transaction on your site. According to a leading web security firm, 85% of online shoppers avoid unsecured websites. You need to build security into your site from the get-go with an SSL certificate.
Google also prioritizes secure sites and will display a “Not Secure” warning on any site without encryption.
Conclusion
You have to constantly improve your SEO tactics to stay up with the latest trends and continue ranking online. These trends are just a few of the ways SEO is adapting in the future. So, which SEO trend will you start with in 2021?
It’s not enough just to have a lot of traffic coming to your platforms for your business to be successful. Instead, generating high-quality leads —rather than merely high traffic— should be the true aim of any company operating online. Convert visits to purchases by focusing on creating effective interactions. Every business should be employing these essential strategies to generate high-quality leads if they aren’t already!
Consider Your SNS Channels: The right social media channels can help ensure that your business is reaching the right type of clients online. Carefully look over the average demographics of the users of each SNS platform and think about which one (or ones) is the right fit for your company. Twitter, Facebook, LinkedIn, and Instagram are all highly popular choices that allow brands to connect with both customers and potential business partners. Having an active presence among multiple platforms helps to generate more high-quality leads —just make sure that your brand image remains consistent throughout each platform.
LinkedIn: While LinkedIn is not the platform to reach mass markets of people, it is a platform that lends direct methods of contact with other professionals. Networking is the key to developing new opportunities for your company. With LinkedIn, you can easily contact people with the ability to help your business or purchase your services. Before making your pitch, be sure that your presentation is high-quality and professional.
Direct Connection: Rather than publish material intended for a broad audience that doesn’t actually end up generating effective results, focus your marketing strategies on specific people. Personal connections and business relationships are the most effective way to create authentic results for your business. Send out personalized messages rather than copy-written content —as well as free samples if you have any available— in order to make the best impression and generate a high-quality lead for your company.
Facebook: Facebook is a great platform for any business to use in order to generate high-quality leads. Facebook is a personable platform that puts across a clear brand image to potential clients. It’s best to treat Facebook as an introduction to your company or services. To make the most of Facebook, it’s recommended to run an ad campaign if your budget allows it. Make sure that your page has a clear call to action and an overall air of professionalism.
–
All businesses —big or small— should set the focus of their digital marketing campaigns not on high traffic, but rather on generating high-quality leads. After all, the goal of any company should be on creating sales and revenue. Help your business reach its true potential for success by using these essential strategies to generate high-quality leads!
In this modern age of the digital marketplace, SEO is an undeniably essential tool necessary for any business’s success. Both large companies and small businesses alike utilize SEO to reach their desired target audience and increase brand awareness. However, like any tool, SEO is only effective when you know how to use it properly. It is imperative to learn all about how to optimize your content strategy for SEO in order to significantly boost your online potential!
Define Your Content: Content strategy for SEO is based primarily upon the writing and content you are publishing on your platforms. Therefore, publishing random or general, broad reaching posts will not be effective in reaching your target market. Finding effective keywords is not the key to great digital marketing; instead, focus on the message you want your brand to deliver, the communities you want to reach, and the core purpose of your company.
Define your Target Market: Strictly defining your target market and the audience of people you are trying to reach with your message or products is an essential way to optimize your content strategy for SEO. By determining who you want to reach with your content, you can create more specific content perfectly suited to that audience. Try analyzing your current customer demographics, reviewing competitors’ social media, and creating content that speaks directly to customers using an idealized persona.
Unique Keywords To Match Content and Audience: It’s not enough merely to determine what the most popular SEO keywords currently are in a broad sense; instead, examine data and analytics in order to figure out what will be effective for your niche community. Consider what services you’re selling. Then, look at the broad keywords in relation to your best-selling items, service features, and frequent customer questions. Link all of those words and factors together as keywords in your content. After selecting the keywords you want to feature in your content, be sure to actively analyze the performance of all of your keywords and make changes as necessary.
Content Is Everywhere: Don’t just limit keywords to the full text when creating an optimized content strategy for SEO —use high performing SEO keywords in the headers and meta-description as well! This ensures that you are optimizing your content intelligently and gathering the attention of an audience interested in the content you are publishing.
–
Invest the time into developing your content strategy for SEO and you will see powerful and genuine results for your business. By developing an optimized digital market plan with a focused concentration on your content marketing, you’ll be able to truly expand your company’s reach and potential.
Nearly all modern businesses agree —digital marketing is essential to creating and maintaining a successful brand. However, it can be occasionally challenging to transition from traditional marketing into digital marketing. If you’re just starting to dip your toes into the world of digital marketing or need a quick refresher on some essential terms and material, we answer all of the most necessary (and commonly asked) questions here!
Q: Does my brand really need digital marketing?
A: Yes. That’s the short answer. The long answer is that digital marketing is becoming increasingly more essential for finding new customers and improving brand awareness. Companies without a professional online presence are simply not trusted by today’s modern customers.
Q: What exactly is SEO?
A: SEO stands for Search Engine Optimization. It’s the marketing technique of ensuring that your site’s content uses relevant keywords that boosts your online presence in a search engine. High-performing SEO content is one of the factors that can ensure that your site is viewed by customers who are searching online. It is highly important that a company ensure their content is being viewed on search engines and not pushed to the bottom of the pile.
Q: How do I use SEO?
A: Great! You’ve learned what SEO is —however, using it can be a bit more complex. First, know your customer base well. Then, find keywords that target those demographics. Try to establish back-links from other websites to improve your search engine ranking as well. Using SEO keywords in the title of your articles is highly important in creating a first impression.
Q: What social media should I use?
A: It all depends on your target market. Having an online presence on a variety of different social media platforms is certainly not a bad idea regardless; however, if you are looking to concentrate your attention on only one or two platforms, carefully consider your target audience’s demographics. Platforms such as Facebook, Youtube, Instagram, and Twitter are the most popular options currently being used by customers worldwide.
Q: Why is inbound marketing good?
A: Inbound marketing is generally more effective than outbound marketing because it generates genuine interest from customers. It draws people in, rather than pester potential viewers with annoying commercials. By producing good, valuable content that consumers are looking for, they will naturally be drawn to your online pages.
–
Every modern business should be actively completing digital marketing if they want to be successful in today’s market. Be sure to thoroughly understand the techniques and platforms
Your website traffic has suddenly hit a slump —now what? On online business needs a consistent stream of traffic in order to stay relevant and generate revenue; therefore, it is essential to continuously attempt to boost your website traffic. Luckily, there are a variety of different techniques that online business owners can use to turn the tides in their favor. Read on to discover some of the most effective ways to increase your brand’s website traffic, today!
Check for Penalties: If your content is plagiarized or uses other unfair or irrelevant marketing techniques, such as invisible text or links to non-relevant content, then Google can penalize your site. This penalty can create a huge loss in traffic. It’s easy to check if your site has a penalty or not by looking at the notifications on Google Search Console. Revising your content to fit the standards set by Google can increase your website traffic again!
Add Quality Backlinks: Backlinks are one of the many essential components that drive traffic to your website. If your traffic is falling, try investing in developing quality backlinks. Content that is organically connected to other sites generates more website visitors and often ranks higher on search engines. It’s also important to remove bad backlinks that connect your site to undesirable or irrelevant sites.
Purchase Niche Ads: Purchasing or renewing relevant ads is a great way to turn around falling website traffic. Ads can be costly but highly effective in generating more views to your pages. When creating an effective ad, it’s important to consider your target audience and create ads that directly appeal to them using relevant keywords and content. Additionally, if your current ads are no longer as effective, try looking for new places to advertise or revise your current ad campaign.
Boost SEO Ranking: A decrease in your SEO ranking can cause a big drop in website traffic. Maintaining relevancy in the search result rankings is important to capturing the attention of potential visitors to your site. SEO can be improved in a variety of ways, such as using accurate keywords and original content that relates to your site.
Check User Experience: A bad website design can drive away your customers completely, causing a drop-in website traffic. Effective user design is well-organized and simple to use. Navigating your website should not be difficult for the user to complete. A long loading time can force impatient visitors to abandon your site before it even loads. Check that all of the different processes on your site are easy to use and attractive to customers.
–
Don’t worry if you’ve noticed a sudden decrease in your website traffic! Improving your website traffic is important, but there are a number of different techniques you can try to use in order to revitalize your business and attract more attention. Try using multiple different methods mentioned on this list in order to best increase your online presence and website traffic.
