How to Make Your Content More Attractive to Google

How to Make Your Content More Attractive to Google

If you are someone who has recently created a new website, it is reasonable to assume that you would like to perform well in search engine results. A beautiful site that is not on the first page of a search engine’s results is not going to be found easily. For your web page to do well among thousands of others, it needs a good ranking. If you want to make your content more attractive to Google, you will have to put in a little work and effort. Even though getting high ranks on Google may seem tough for beginners, you can achieve it by hiring a good Digital Marketing Agency and carefully following a few simple steps. 

We have gathered some tips that will help increase your website’s visibility in Google’s search results.

Provide high-quality content to your audience:

When a person visits your site, there is a high chance they are looking for certain information. They may be looking for general information about a topic, specific solutions to a problem, or looking to compare products they are considering purchasing. Understanding your visitors’ needs will be helpful in aligning your content to your business goals. High-quality content engages your audience when it is unique, knowledgeable, and well researched. Writing for your audience is key. By doing so you will increase your chances of satisfying searcher intent and by extension your search result ranking.

 

Use the right keywords:

Make sure each page of your website clearly targets a specific topic.It is very important to find the most suitable keywords related to your content and place them properly. Conduct keyword research to better understand how frequently audiences are searching for your topics. Focus on the words that people are using to search for services or products similar to ones offered at your site and make them keywords. Insert your keywords in your page title, meta description, subheadings, and image tags. Use your main keyword in the first couple of sentences of your content while making sure that your content is readable and understandable.

Interesting headline:

Be creative with the headline you are using for your article. Headlines are the first piece of content that visitors will see. A compelling headline can go a long way in attracting people’s attention and helping to convince them to visit your site. Adding keywords to the titles of your website pages will help both Google and searchers to identify them. Make sure that your headline is crafted so that it expresses a specific message for your specific audience.

Give your audience a compelling intro:

Once your headline has done its job and entices users to click on your site, it is imperative that your introduction is interesting and is able to convince them to stick around and learn more. Choose your words wisely and let your visitors know what your website is all about. Remember to keep the focus of your content on your users’ search intent. Write it in a way that your audience gets hooked and wants to further explore your website.

Make your website mobile-friendly:

People nowadays spend more time on their mobile devices than they do on their computers. So it only makes sense that you build your website and its contents in a way that they easily load on mobile browsers. For this, you will have to keep the image file size smaller. You can do so by using any image compression tool. Speed is also a major factor in this. If your website loads faster, there is a bigger chance of it appearing higher on google search engines.

Following these tips will make your content more attractive to Google and it will start appearing higher in search results. One thing that you should always keep in mind is that it takes time and patience. You have a lot of competitors so in order to stand out, stay consistent and keep creating meaningful and excellent content for your viewers.

 

Best Ways To Bring Traffic To A New Website

Best Ways To Bring Traffic To A New Website

Every day, millions of potential customers search for and research online before coming to any purchase decision. Your website is your online storefront, where visitors can learn more about your offerings, build trust in your brand, and eventually become leads and customers. Getting more website traffic is a shared goal among many business owners and marketers.

Whatever your business goals are, driving visitors to your site is key to growing and succeeding. The difficulty can be knowing which strategy will suit your business and your budget. In this guide, we are going to shed some light on some of the best traffic-boosting methods. 

#1 SEO (Search Engine Optimization)

Search Engine Optimization is a field that is constantly changing and evolving. It is based on increasing website traffic through search engine results. A key element of SEO is understanding what people search for online and what terms they use. These terms should be easily available within your content. A second major element revolves around the search engines themselves.  Search engines discover and catalog all of the content on the internet. You need to make sure your content is easily found by search engines. Optimizing your site will help deliver better information to search engines so that your content can be properly indexed and displayed within search results.

#2 Google My Business (GMB)

Claiming and optimizing your Google My Business listing is a great place to focus your early site traffic driving efforts. GMB is a free tool that lets you manage how your business appears on Google Search and Maps. An optimized Google business listing allows you to supply useful business information to local searchers such as business hours, where you’re located, driving directions, and a lot more to increase your overall online presence.

#3 Write & Promote Quality Content

Quality content is how you engage and inform your audience. Blogs, infographics, and articles that provide advice, education, and useful insights without a sales pitch build trust with your potential users and generate inbound leads. Well-optimized content demonstrates your expertise, addresses users, & solves their problems. As your content gets promoted, one can utilize that opportunity to be positioned as an expert. 

#4 Connect with Micro-Influencers 

Who is a micro-influencer? Micro-influencers are individuals that have between 1,000 to 1,000,000 followers. They are considered to be experts in their particular niche, and as such, are able to generate greater engagement. Think about doing outreach to local bloggers who fall within your niche market. Chances are they have a good following on social media and would be open to working with you in putting together an influencer marketing campaign.

Have you tried any of these? We hope this article has given you some insights to get the right visitors coming to your site, increase engagement, and convert into customers.

Tips for Optimizing Images for Visual Search

Tips for Optimizing Images for Visual Search

Have you ever heard of SEO for images? Search is not just about words anymore. Over 20% of all U.S. web searches happen on Google images. Besides good information, users are looking for good visuals too – and Google knows this. 

Image SEO is an area you must not neglect, especially if you’re running an e-commerce platform. Some users search for your product’s images on the internet, and optimizing them with relevant keywords can capitalize on online impressions and traffic. Image optimization creates a better user experience, faster page load times, and additional ranking opportunities. In this write-up, we will highlight tips for optimizing images for visual search.

No. 1 – Choose the right format. 

Before you start adding lots of images to your website, you need to choose the right format for your image. The most common formats are PNG, JPEG, and WebP. Choosing the right format will help with smaller file sizes, faster downloads, and crisper graphics. PNG is broadly chosen for better quality images, especially creative graphics. JPEG is best for photography, and it allows you to adjust the quality level. WebP is a modern image format that provides superior lossless and lossy compression for images on the web. 

No. 2 -Avoid Heavy HD Photos 

It is a best practice to compress your images before publishing. Large file images on your website add extra weight to pages and affect the loading speed. According to HTTP Archive, images make up on average 21% of a total webpage’s weight. This added load degrades the performance of a website and affects its rankings on Google SERP pages. Using Photoshop or a dedicated plug-in for compressing your images will not only reduce the size of a file but will also improve SEO and page load time.

No. 3 – Find related keywords. 

Image SEO starts with the file name. Keyword research is important to make your image meaningful and allows it to be found more easily by search engines. A descriptive file name would be much more useful than DSC73635.jpg. Along with the file name, every image has a keyword and an alt tag. These keywords are used by search engines and help index and rank your file better. The best alt tag descriptions are short and include relevant keywords.

Bear in mind that when you select keywords, you need to analyze the key traits of images as well. For example – let’s say you sell “shirts.” Now the key traits would be – material (i.e., cotton or woolen), full-sleeves or half-sleeves, plain or printed, etc. On the basis of key traits, you can choose keywords accordingly. From what we have observed, long-tail keywords work best for image SEO. They extend your focus keyword and bring in more traffic.

No. 4 – Optimize titles and descriptions.

Search engines rely on relevant, descriptive titles and descriptions to deliver quality search results. When thinking of a good, descriptive title, a good place to start is to think of the 5 w’s- who, what, where, when, & why. Once you have shortlisted the relevant keywords, it’s time to implement them into the image title and meta description. Keywords in the title & description describe the graphic and are important in ensuring that your content is more accessible to all users. Try to keep titles concise and literal while descriptions can include broader concepts and ideas.

No. 5 Create a dedicated sitemap for images.

Google gives emphasis to the sitemap for crawling and ranking purposes. A sitemap contains a map of your entire content. Adding images to a sitemap gives Google image extensions to discover images that it might not be able to find.  In other words, it enables the search engine to crawl all the pages of your site. This allows Google to crawl & index all your images for better image SEO.

Eye-catching visuals make the content more interesting and play a crucial role in user engagement. Optimized images contribute to good user experience, SEO, and higher conversions. By combining high-quality content and properly optimizing it, you will benefit from search working for you. 

 

Why does your business need to be on Google?

Why does your business need to be on Google?

It may be hard to believe, but 75% of people will never scroll past the first page on Google Search. Listing your business on Google’s first page is a crucial part of any successful marketing strategy. Before we dive deeper into the benefits of being listed on Google, consider the following three facts: 

  • There are 3.8 million searches conducted on Google every minute – users search and research a lot before making any purchase decision. 
  • 93% of all online experiences begin with a search engine.
  • In the United States, 88% of users favor Google over other search engines.

Benefits of listing your business on Google: 

  • Direct exposure to millions of customers – As we mentioned before, Google is being searched by millions of people every day. Customers are out there searching for specific products and services. But they can’t buy them from you if they can’t find you. Enlisting your business in Google positions your brand directly in front of your customers. You can show your product or services on local search engine results pages (SERP) with relevant keywords and through simple search engine tactics. 
  • Precise targeting & high ROI – Google’s number one priority is to display results and information that is relevant to its users (based on their frequently searched terms, interests, and location). With precision targeting, you can display your ads only to those who are likely to buy. The entire ad campaign can be tailored to your business needs, which ultimately ensures a higher return on investment (ROI). 
  • Gateway to brand credibility – Google is where you are likely to be recognized as a brand. When customers search online, they compare companies and products. Customers prefer products from companies that appear more credible online. Seeing your business logo, information, testimonials, and pictures, will help convince potential customers that you are worthy of their business. Research has shown that businesses with complete listings gain more customer trust and result in almost 30% completing purchases.
  • Long-term marketing strategy – Once you have claimed and optimized your Google My Business (GMB) listing, it is time to put it to work with your long-term marketing strategy. The ultimate goal is to help customers find your business. Over time your business will gain reviews that work to validate your company in the eyes of potential customers. You can also personalize your listing to help with local search results and by posting GMB posts that include business announcements, special events & offers, and new products. Don’t forget to keep an eye on the interesting insights you can pick up from Google analytics. This helps to better understand who your customers are and what they are looking for. Over time, your business will continue to build authority and naturally be one of the top search results in your category. 

The verdict 

Every business wants to grow and stand out in its competitive target market. So take the most important step and make it happen. Google, a robust marketing platform, can increase your chances of overcoming the competition. SEO, SEM, Google My Business, Google map promotion, and AdWords – these are some of the ways to promote your products and services. 

Now that you have learned about Google and its significance in the marketing landscape, it’s time to make it a reality. For result-driven online marketing, contact us today.

How To Write An SEO-Friendly Blog Post?

How To Write An SEO-Friendly Blog Post?

Many experts give a strong emphasis to SEO-friendly blogs for better ranking, but have you ever wondered why? 

SEO without unique content is pretty much useless. It is because of the content that Google and end-users get to know about your business and the offers that you provide. SEO blogs, articles, pages, or press releases are the only way to ensure that your business is being ranked with useful and relevant terms on search engine pages. They will help you to compete with other companies from your industry.

As you begin creating blogs, make sure they are useful, informative, engaging, high quality, and most importantly, optimized with relevant keywords.

Before we dive in further, let’s first learn how to do keyword research for blog posts. 

Identify keywords opportunities – Keywords are basically the terms or phrases people use most often to search for your business, product, or services online. One can use Google Trends or keyword planner tools to find relevant phrases. It is a simple process, but you need to have a good grasp of your business niche & industry. 

Other than shortlisting keywords on your own, you can also see what keywords your competitors rank for, and it is usually the best way to get started. Either way, you still need to use your best judgment when selecting competitive keywords. 

Begin optimizing the title, URL, and meta description – After doing comprehensive research on keywords, your next step is to optimize:

  • Headline – Headings have great importance in SEO, so including keywords in H1 or H2 tag will help boost your ranking and let your audience know what your blog is all about. 
  • URL – An SEO Friendly URL is built with a sound structure for both humans and search engines. The algorithm can easily understand what the destination page will be about.
  • Meta Description – Meta description provides a short description of your blog or article on search engine ranking pages. Adding relevant keywords to meta content is helpful for ranking by summarizing everything in detail. 

Optimize the length of your blogs. Studies suggest that Google prefers lengthier content, where 1000-1500 words of the content are most likely to dominate search ranking results on page one. The ideal blog length depends on the topic. Try to bring new concepts and ideas to each blog post you plan to publish. 

Maintain keyword density. Keyword density sometimes referred to as keyword frequency, is the number of times a target keyword is used in a blog. The percentage is as follows:

Number of times the target keyword appears / Number of words = Keyword density

A higher keyword density can kill your SEO whereas minimum keywords density can steal your spotlight. There are no clearly defined “rules” for precise keyword density, but many experts believe that 1-2% is an ideal keyword density. In other words, a keyword must appear one or two times per 100 words. 

We hope this blog has provided you with all the information you need to write an SEO-friendly blog post.

Local SEO Strategies and Techniques

Local SEO Strategies and Techniques

You’ll be surprised to know that 80% of purchasing decisions are made online with the influence of search engine platforms. Nearly one in six people use Google to search & research products or services. What does this mean for emerging businesses? A great opportunity to grow massively.

Local Search Engine Optimization is a set of marketing tools that focuses on optimizing a website to be found in local search results. If optimized correctly, local SEO can lead to brand exposure, leads, and increased sales for your small business. 

If your website or business name appears on the first page of a search engine’s results, then you are more likely to get noticed and visited. The first page of search engine results might seem hard to attain at first, but it is not impossible. With the right local SEO strategy, you can beat the competition and get your business ranked at the best possible position. 

Would your business benefit from Local SEO Services? If your business is operating in a fixed location and you are serving customers in person, then you would benefit from improved visibility, and you need a local SEO strategy for prominent growth. Investing in local SEO is your opportunity to get found by local consumers who are ready to do business with you. 

What if I’m operating in more than one location? If you are operating in more than one location, then you should optimize your website pages accordingly. Google wants to know where exactly you are operating – so that it can prioritize consumers that are in closer proximity. Optimizing your site to include your town or city name and zip code in the content will minimize confusion and help in connecting with local search results and online reviews.

1. Google My Business

The first and most important part of local SEO optimization is claiming and creating your Google My Business page. It is one of the easiest ways to rank your business name on Google Maps with local search results. When setting up your GMB, make sure that you fill it out as completely as possible and is consistent with the information on your site. 

Many people search with terms like places to eat near me, nearby salon, or anything particular. Whenever they search, Google returns a list of the most suitable options based on the user’s current location. Google will populate the search results with information from your GMB page as well as your own site. 

GMB listing keeps you one step closer to attracting your nearby customers. It can be a huge benefit to any business. But for a positive response, you need to add core details about your business such as – Business Name, business category, location, phone number, areas you cover, website, opening & closing hours, products, price, services, description, and link for appointments. 

2. Create Location-Specific Pages

According to Google, 46% of searches have a local intent, meaning they are people that are in need of a specific product or service. Think of location-based pages as part of your SEO strategy. If pages are optimized with relevant local keywords, it will eventually boost your website’s visibility and more consumers will see your brand on search engine result pages. The importance of location-based pages is that they act as a digital signpost that shows any search engine where your business is so that it surfaces in nearby searches.

Businesses with several locations benefit from having separate pages that contain individual content. Beyond the opportunity to clearly post individual information like address and phone number, you can also include local community events and customer reviews. This type of content will help in showing Google that your site should be a higher ranking result in your area.

3. Keyword Research

Keyword research is all about trying to understand user search intent. It is one of the most important foundational things you can do for your local SEO. Your knowledge as a business owner will be very useful in this regard. What are the products and services that you offer? What do your clients ask for or need? Understanding this will help to understand what search terms you want to rank for before you begin optimizing your business. Local keyword research will continue to focus on identifying target search queries based on these key terms, your keyword modifiers, and your location.

Seeking professional help with Local SEO strategies? Contact us today for the best fitting SEO plans and packages.