Tips for Optimizing Images for Visual Search

Tips for Optimizing Images for Visual Search

Have you ever heard of SEO for images? Search is not just about words anymore. Over 20% of all U.S. web searches happen on Google images. Besides good information, users are looking for good visuals too – and Google knows this. 

Image SEO is an area you must not neglect, especially if you’re running an e-commerce platform. Some users search for your product’s images on the internet, and optimizing them with relevant keywords can capitalize on online impressions and traffic. Image optimization creates a better user experience, faster page load times, and additional ranking opportunities. In this write-up, we will highlight tips for optimizing images for visual search.

No. 1 – Choose the right format. 

Before you start adding lots of images to your website, you need to choose the right format for your image. The most common formats are PNG, JPEG, and WebP. Choosing the right format will help with smaller file sizes, faster downloads, and crisper graphics. PNG is broadly chosen for better quality images, especially creative graphics. JPEG is best for photography, and it allows you to adjust the quality level. WebP is a modern image format that provides superior lossless and lossy compression for images on the web. 

No. 2 -Avoid Heavy HD Photos 

It is a best practice to compress your images before publishing. Large file images on your website add extra weight to pages and affect the loading speed. According to HTTP Archive, images make up on average 21% of a total webpage’s weight. This added load degrades the performance of a website and affects its rankings on Google SERP pages. Using Photoshop or a dedicated plug-in for compressing your images will not only reduce the size of a file but will also improve SEO and page load time.

No. 3 – Find related keywords. 

Image SEO starts with the file name. Keyword research is important to make your image meaningful and allows it to be found more easily by search engines. A descriptive file name would be much more useful than DSC73635.jpg. Along with the file name, every image has a keyword and an alt tag. These keywords are used by search engines and help index and rank your file better. The best alt tag descriptions are short and include relevant keywords.

Bear in mind that when you select keywords, you need to analyze the key traits of images as well. For example – let’s say you sell “shirts.” Now the key traits would be – material (i.e., cotton or woolen), full-sleeves or half-sleeves, plain or printed, etc. On the basis of key traits, you can choose keywords accordingly. From what we have observed, long-tail keywords work best for image SEO. They extend your focus keyword and bring in more traffic.

No. 4 – Optimize titles and descriptions.

Search engines rely on relevant, descriptive titles and descriptions to deliver quality search results. When thinking of a good, descriptive title, a good place to start is to think of the 5 w’s- who, what, where, when, & why. Once you have shortlisted the relevant keywords, it’s time to implement them into the image title and meta description. Keywords in the title & description describe the graphic and are important in ensuring that your content is more accessible to all users. Try to keep titles concise and literal while descriptions can include broader concepts and ideas.

No. 5 Create a dedicated sitemap for images.

Google gives emphasis to the sitemap for crawling and ranking purposes. A sitemap contains a map of your entire content. Adding images to a sitemap gives Google image extensions to discover images that it might not be able to find.  In other words, it enables the search engine to crawl all the pages of your site. This allows Google to crawl & index all your images for better image SEO.

Eye-catching visuals make the content more interesting and play a crucial role in user engagement. Optimized images contribute to good user experience, SEO, and higher conversions. By combining high-quality content and properly optimizing it, you will benefit from search working for you. 

 

Why does your business need to be on Google?

Why does your business need to be on Google?

It may be hard to believe, but 75% of people will never scroll past the first page on Google Search. Listing your business on Google’s first page is a crucial part of any successful marketing strategy. Before we dive deeper into the benefits of being listed on Google, consider the following three facts: 

  • There are 3.8 million searches conducted on Google every minute – users search and research a lot before making any purchase decision. 
  • 93% of all online experiences begin with a search engine.
  • In the United States, 88% of users favor Google over other search engines.

Benefits of listing your business on Google: 

  • Direct exposure to millions of customers – As we mentioned before, Google is being searched by millions of people every day. Customers are out there searching for specific products and services. But they can’t buy them from you if they can’t find you. Enlisting your business in Google positions your brand directly in front of your customers. You can show your product or services on local search engine results pages (SERP) with relevant keywords and through simple search engine tactics. 
  • Precise targeting & high ROI – Google’s number one priority is to display results and information that is relevant to its users (based on their frequently searched terms, interests, and location). With precision targeting, you can display your ads only to those who are likely to buy. The entire ad campaign can be tailored to your business needs, which ultimately ensures a higher return on investment (ROI). 
  • Gateway to brand credibility – Google is where you are likely to be recognized as a brand. When customers search online, they compare companies and products. Customers prefer products from companies that appear more credible online. Seeing your business logo, information, testimonials, and pictures, will help convince potential customers that you are worthy of their business. Research has shown that businesses with complete listings gain more customer trust and result in almost 30% completing purchases.
  • Long-term marketing strategy – Once you have claimed and optimized your Google My Business (GMB) listing, it is time to put it to work with your long-term marketing strategy. The ultimate goal is to help customers find your business. Over time your business will gain reviews that work to validate your company in the eyes of potential customers. You can also personalize your listing to help with local search results and by posting GMB posts that include business announcements, special events & offers, and new products. Don’t forget to keep an eye on the interesting insights you can pick up from Google analytics. This helps to better understand who your customers are and what they are looking for. Over time, your business will continue to build authority and naturally be one of the top search results in your category. 

The verdict 

Every business wants to grow and stand out in its competitive target market. So take the most important step and make it happen. Google, a robust marketing platform, can increase your chances of overcoming the competition. SEO, SEM, Google My Business, Google map promotion, and AdWords – these are some of the ways to promote your products and services. 

Now that you have learned about Google and its significance in the marketing landscape, it’s time to make it a reality. For result-driven online marketing, contact us today.

How To Write An SEO-Friendly Blog Post?

How To Write An SEO-Friendly Blog Post?

Many experts give a strong emphasis to SEO-friendly blogs for better ranking, but have you ever wondered why? 

SEO without unique content is pretty much useless. It is because of the content that Google and end-users get to know about your business and the offers that you provide. SEO blogs, articles, pages, or press releases are the only way to ensure that your business is being ranked with useful and relevant terms on search engine pages. They will help you to compete with other companies from your industry.

As you begin creating blogs, make sure they are useful, informative, engaging, high quality, and most importantly, optimized with relevant keywords.

Before we dive in further, let’s first learn how to do keyword research for blog posts. 

Identify keywords opportunities – Keywords are basically the terms or phrases people use most often to search for your business, product, or services online. One can use Google Trends or keyword planner tools to find relevant phrases. It is a simple process, but you need to have a good grasp of your business niche & industry. 

Other than shortlisting keywords on your own, you can also see what keywords your competitors rank for, and it is usually the best way to get started. Either way, you still need to use your best judgment when selecting competitive keywords. 

Begin optimizing the title, URL, and meta description – After doing comprehensive research on keywords, your next step is to optimize:

  • Headline – Headings have great importance in SEO, so including keywords in H1 or H2 tag will help boost your ranking and let your audience know what your blog is all about. 
  • URL – An SEO Friendly URL is built with a sound structure for both humans and search engines. The algorithm can easily understand what the destination page will be about.
  • Meta Description – Meta description provides a short description of your blog or article on search engine ranking pages. Adding relevant keywords to meta content is helpful for ranking by summarizing everything in detail. 

Optimize the length of your blogs. Studies suggest that Google prefers lengthier content, where 1000-1500 words of the content are most likely to dominate search ranking results on page one. The ideal blog length depends on the topic. Try to bring new concepts and ideas to each blog post you plan to publish. 

Maintain keyword density. Keyword density sometimes referred to as keyword frequency, is the number of times a target keyword is used in a blog. The percentage is as follows:

Number of times the target keyword appears / Number of words = Keyword density

A higher keyword density can kill your SEO whereas minimum keywords density can steal your spotlight. There are no clearly defined “rules” for precise keyword density, but many experts believe that 1-2% is an ideal keyword density. In other words, a keyword must appear one or two times per 100 words. 

We hope this blog has provided you with all the information you need to write an SEO-friendly blog post.

Local SEO Strategies and Techniques

Local SEO Strategies and Techniques

You’ll be surprised to know that 80% of purchasing decisions are made online with the influence of search engine platforms. Nearly one in six people use Google to search & research products or services. What does this mean for emerging businesses? A great opportunity to grow massively.

Local Search Engine Optimization is a set of marketing tools that focuses on optimizing a website to be found in local search results. If optimized correctly, local SEO can lead to brand exposure, leads, and increased sales for your small business. 

If your website or business name appears on the first page of a search engine’s results, then you are more likely to get noticed and visited. The first page of search engine results might seem hard to attain at first, but it is not impossible. With the right local SEO strategy, you can beat the competition and get your business ranked at the best possible position. 

Would your business benefit from Local SEO Services? If your business is operating in a fixed location and you are serving customers in person, then you would benefit from improved visibility, and you need a local SEO strategy for prominent growth. Investing in local SEO is your opportunity to get found by local consumers who are ready to do business with you. 

What if I’m operating in more than one location? If you are operating in more than one location, then you should optimize your website pages accordingly. Google wants to know where exactly you are operating – so that it can prioritize consumers that are in closer proximity. Optimizing your site to include your town or city name and zip code in the content will minimize confusion and help in connecting with local search results and online reviews.

1. Google My Business

The first and most important part of local SEO optimization is claiming and creating your Google My Business page. It is one of the easiest ways to rank your business name on Google Maps with local search results. When setting up your GMB, make sure that you fill it out as completely as possible and is consistent with the information on your site. 

Many people search with terms like places to eat near me, nearby salon, or anything particular. Whenever they search, Google returns a list of the most suitable options based on the user’s current location. Google will populate the search results with information from your GMB page as well as your own site. 

GMB listing keeps you one step closer to attracting your nearby customers. It can be a huge benefit to any business. But for a positive response, you need to add core details about your business such as – Business Name, business category, location, phone number, areas you cover, website, opening & closing hours, products, price, services, description, and link for appointments. 

2. Create Location-Specific Pages

According to Google, 46% of searches have a local intent, meaning they are people that are in need of a specific product or service. Think of location-based pages as part of your SEO strategy. If pages are optimized with relevant local keywords, it will eventually boost your website’s visibility and more consumers will see your brand on search engine result pages. The importance of location-based pages is that they act as a digital signpost that shows any search engine where your business is so that it surfaces in nearby searches.

Businesses with several locations benefit from having separate pages that contain individual content. Beyond the opportunity to clearly post individual information like address and phone number, you can also include local community events and customer reviews. This type of content will help in showing Google that your site should be a higher ranking result in your area.

3. Keyword Research

Keyword research is all about trying to understand user search intent. It is one of the most important foundational things you can do for your local SEO. Your knowledge as a business owner will be very useful in this regard. What are the products and services that you offer? What do your clients ask for or need? Understanding this will help to understand what search terms you want to rank for before you begin optimizing your business. Local keyword research will continue to focus on identifying target search queries based on these key terms, your keyword modifiers, and your location.

Seeking professional help with Local SEO strategies? Contact us today for the best fitting SEO plans and packages.

Advantages of Working with a Google Partner

Advantages of Working with a Google Partner

When it comes to digital marketing, everybody needs to employ a certified, experienced company capable enough to run and manage online ad campaigns. The Google Partner badge signifies that the company you are planning to associate with is an expert in Google Ads and has met criteria and performance requirements to stay up to date with the latest product information.  

So, how is a Google partner helpful to budding entrepreneurs?

Today millions of users search and research their options before coming to any purchase decision. Google happens to be the best platform to find relevant information on products, services, and just about anything. It also provides you with an opportunity to promote your brand. 

Google AdWords enables you to reach millions of customers in a day. But if you want to get the most out of the program and measure your performance consistently, you’ve got to associate with a person/agency who understands the ins and outs of Google AdWords marketing. This is precisely where Google’s certified partner program becomes very useful. 

Google partners are verified experts. 

Google partners are required to go through training and pass Google Ads product certification exams. Google-certified partners have the knowledge and experience in PPC (pay per click) marketing to help you produce the best campaign and get the most out of your money. A Google-certified agency is required to know the ins and outs of negative keywords, site links inside of ads, phrase match keywords, split testing, and so much more. You can rest assured that your project is in good hands and will be up optimized for both desktop and mobile.

Google partners provide reliable services.

The digital realm is continuously changing and evolving. It is imperative to be agile and be open to the latest innovations. Your Google partners enjoy access to Google’s beta features, which are features or applications that have been developed to help businesses succeed. Google Partners can use the beta features for a year or more before they become available to the public. This is a great competitive advantage to have against your competitors. 

Google partners contribute to business growth.

From online exposure to leads & sales, Google-certified partners can help you achieve a vast number of business and marketing goals. When you partner with a Google certified partner agency, you can rest assured that they will provide your business with the best campaigns. Google places an emphasis on innovation and the use of different keywords to figure out the best PPC campaigns for the client.

Google partners offer swift assistance

Google partner agency is perfect for those who are just beginning. When running your first campaigns, issues can and will come up. Google Partners not only enjoy a vast source of knowledge and experience, they also have access to dedicated Google support to save your business time and money. 

Google partner ensures incredible Ad Targeting. 

Ad targeting helps businesses reach the specific audience that is most likely to buy your products or services. They ensure that the amount you are spending on ad campaigns will bring a positive response. With the help of Google partner agency, you can quickly pinpoint the company’s target market and ultimately help you position your brand effectively in the customer’s eyes.  

Isn’t Google Partners always your best option? Now that you have reasons to promote via Google AdWords, let’s get started. Call our Google certified professionals today for more information. 

SEO Trends to Look Out For in 2021

SEO Trends to Look Out For in 2021

SEO requires constant diligence to stay up to speed on the latest trends and algorithm preferences. What worked in 2015 will not work in 2021. Even trends from 2020 may completely shift in 2021. In fact, Google reportedly changes its algorithm 200 to 300 times a year! Keep up with the latest SEO trends: here are the top five SEO trends to look out for in 2021.

Concentrate on Content

Content is still king when it comes to SEO. Create engaging, high-quality content that your site visitors will love. The better content you create, the more visitors will spend time on your site and not bounce, which will improve your SEO ranking.

Plus, Google prioritizes the user, so generally, any SEO trend that prioritizes site visitors will work in your favor for SEO.

Localize SEO

More commonly, people are searching for solutions in their geographic location. Ranking on searches like “accountants near me” or “restaurants near me” can bring in a ton of traffic to your site that actually end up using your product or service. You should use Google My Business to claim your local business online and start increasing your SEO ranking in a geo-location.

Think Mobile-First

Historically, most websites have been designed primarily for a desktop and adapted for mobile. However, the data shows that over 50 percent of web users use a mobile device and in 2019 Google implemented mobile-first indexing which looks first at the mobile site before ranking the desktop version. Going forward, you need to think mobile-first with your site design and content to continually rank for SEO.

Prioritize UX

Since Google prioritizes the user when it comes to SEO rankings, it logically makes sense that Google also cares about your site’s user experience (UX). Plus, UX can increase your traffic and sales. According to Ledgeview Partners, 89 percent of consumers will go to a competitor if they have a poor website user experience.

UX design will become even more important in 2021 and going forward for SEO. Especially since more people are accessing your site on mobile, you need to consider their experience and find ways to make your site interactive.

Secure Personal User Data

In 2020, we saw more online scams taking advantage of the uptick of online shopping. Consumers shopping online want indicators that they can trust your website with their data, especially if they are going to complete a transaction on your site. According to a leading web security firm, 85% of online shoppers avoid unsecured websites. You need to build security into your site from the get-go with an SSL certificate.

Google also prioritizes secure sites and will display a “Not Secure” warning on any site without encryption.

Conclusion

You have to constantly improve your SEO tactics to stay up with the latest trends and continue ranking online. These trends are just a few of the ways SEO is adapting in the future. So, which SEO trend will you start with in 2021?