Nearly all modern businesses agree —digital marketing is essential to creating and maintaining a successful brand. However, it can be occasionally challenging to transition from traditional marketing into digital marketing. If you’re just starting to dip your toes into the world of digital marketing or need a quick refresher on some essential terms and material, we answer all of the most necessary (and commonly asked) questions here!
Q: Does my brand really need digital marketing?
A: Yes. That’s the short answer. The long answer is that digital marketing is becoming increasingly more essential for finding new customers and improving brand awareness. Companies without a professional online presence are simply not trusted by today’s modern customers.
Q: What exactly is SEO?
A: SEO stands for Search Engine Optimization. It’s the marketing technique of ensuring that your site’s content uses relevant keywords that boosts your online presence in a search engine. High-performing SEO content is one of the factors that can ensure that your site is viewed by customers who are searching online. It is highly important that a company ensure their content is being viewed on search engines and not pushed to the bottom of the pile.
Q: How do I use SEO?
A: Great! You’ve learned what SEO is —however, using it can be a bit more complex. First, know your customer base well. Then, find keywords that target those demographics. Try to establish back-links from other websites to improve your search engine ranking as well. Using SEO keywords in the title of your articles is highly important in creating a first impression.
Q: What social media should I use?
A: It all depends on your target market. Having an online presence on a variety of different social media platforms is certainly not a bad idea regardless; however, if you are looking to concentrate your attention on only one or two platforms, carefully consider your target audience’s demographics. Platforms such as Facebook, Youtube, Instagram, and Twitter are the most popular options currently being used by customers worldwide.
Q: Why is inbound marketing good?
A: Inbound marketing is generally more effective than outbound marketing because it generates genuine interest from customers. It draws people in, rather than pester potential viewers with annoying commercials. By producing good, valuable content that consumers are looking for, they will naturally be drawn to your online pages.
Every modern business should be actively completing digital marketing if they want to be successful in today’s market. Be sure to thoroughly understand the techniques and platforms
Online marketing. It’s such a huge catch-all term. There are items like Facebook and Twitter, blogs and email, paid advertisements, and analytics. Where do you even begin? Here are 3 fundamental online marketing strategies to reach your audience.
Once you create consistent content you build trust with your audience. What do I mean by consistent content? Consistent content is more than just being on time with blogs and social media posts. It means staying on brand and message all the time. Over the long haul; this is what you will be known for and it will not only create trust with your audience but it will also ramp up your SEO and rank you higher in search engines.
Create a funnel
Once you collect email addresses, you need to set up a way to take a person on a journey from being a lead to being a loyal customer. That can only happen with a well-planned sales funnel. Most of the best sales funnels have price points every step of the way.
You also want to plan out how you will reach people at different stages of the funnel. For example, social media ads are for the new leads while an email campaign is for the folks who already are part of your customer list. It all is designed to move people to make purchases and build a stronger relationship with you and your business.
Social media marketing
Lastly, you need to make sure that you utilize one of the most powerful platforms today, social media. Content will be crucial as it will be the factor that will attract your audience to begin with. Through social media marketing, you can gain better brand visibility, reputation, and eventually, inbound traffic or leads.
These 3 strategies aren’t everything you need to know about online marketing but they definitely can give you a road map and a foundation for dominating your particular niche. You can contact a trusted digital marketing agency to help you bring your business online.
Email marketing pertains to the use of electronic mail to promote products or services and at the same time, develop a relationship with your potential customers or clients. Email is a classic way of messaging, but email marketing still ranked as the most effective marketing channel.
Email marketing provides you the opportunity to target specific groups of customers or even specific individuals. One good example would be offering customers deals on their birthdays. It allows businesses to personalize that helps develop their relationship with the customer.
If you analyze the response rate, open rate, and conversion rate, you can acquire more reliable customers and help you boost your sales
Why email marketing :
- It’s incredibly cost-effective, sometimes free.
- Results are trackable and measurable. You can collect detailed information about how customers respond to your advertisement.
- Catch or attract new customers or global reach. It helps you to find a new market and trade globally
Benefits you get with email marketing :
- Better brand recognition
- Boost your sales
- Optimize your time and budget
- Strong customer relationships
- Builds credibility
Here are some critical email marketing types which may help to earn the customer’s attention and prospects.
- Email Newsletter – Email newsletters can be used to send product updates, essential account information, promotional messages, and more. It may help build better brand recognition.
- Behavioral email – This type of mails area based on the behavior of a user. Good examples of behavioral emails would be Free trial expiry, Password renewal, product reviews, renewal of purchases, and more. Here are some of the common and essential types of behavioral emails:
This type of mail makes a good connection between your business and a new subscriber. It may help you in future communications and encourages new members to engage with your business.
We need to send emails that contain instruction and educational emails related to your business or services. This is the most effective way to familiarize your subscribers with your services or businesses.
- Transactional Emails – Email receipts, invoices, billing statements, order confirmations are coming under the transactional emails. Customers want these emails.
Clients engage with transactional emails such as order, shipping, and return/exchange notifications at a much higher rate than they do with promotional campaigns.
Email marketing is a smart and effective way of marketing that can help you connect to new customers and build meaningful relationships and loyalty to your existing customers. Email Marketing is flexible, quick, and also cost-effective that still makes it an efficient way of marketing in today’s world. Email Marketing is easy to manage, gives you full control, and enhances your sales. If you’re looking to amplify your business through email marketing, we can help you! Contact Amplify Media + Marketing at 888-482-1313 for a free consultation.
The whole world is affected by COVID-19 coronavirus. Because of this coronavirus, businesses may struggle for a while. As of the moment, more than 198 countries are affected by this deadly virus. Unfortunately, no vaccine has been made yet to fight this virus, which makes the situation more destructive.
Digital Marketing platforms are the backbone of any marketing plan, which makes marketing more flexible, and in the current situation, it is also hugely affected. According to SEO expert Neil Patel, from an SEO standpoint, there was a huge drop in organic traffic for most industries for the past weeks. Some of these industries are travel, advertising, agriculture, construction, manufacturing, software technology, and retail. Conversions were also down for most industries.
Having all these impacts, what can we do? Here are some tips on how we can manage our businesses to adapt to the situation and keep our business afloat:
- Focus on Customer Service and Reputation Managemen
When a business cannot fully function because of the situation, you can use this opportunity to still provide value to your customers. You can utilize blogs to create content relevant to the industry or just simply keeping your customers updated.
- Tailor your services or solution to the current situation
Due to this deadly virus, many countries are forced to shut down and lockdown their cities. You can still find creative ways to still deliver your service. It could be in a form of online consultation or anything creative.
- Find leads ahead of time
This is indeed a fearful time for everyone but that doesn’t mean we can’t do anything. When others are fearful, you can take this opportunity to find leads ahead of time. By doing this, you’ll have a pool of potential customers by the time the pandemic is over.
- How Facebook is helping small businesses
Facebook is providing help and information for small businesses during this outbreak. You can check this helpful business resource hub by Facebook which tackles ways in managing through and building resilience during the COVID-19 outbreak. Facebook also offers Small Business Grants program to eligible small businesses in over 30 countries.
This is indeed a difficult time for everyone especially for businesses but you can use this time to still do something and take advantage of your resources and time to get through this outbreak. If your business needs help, let a professional digital marketing agency help you.
Social media has harnessed the way businesses market their brands. If you are making all the hard work but your competitor is getting ahead of you for some reason, it is your time to take your business to a higher level, gain new clients and establish your brand online through social media. Social media has helped 90% of businesses to grow in the last 3 years.
You can stand out from your competitor through social media marketing. Here are some ways on how you do that:
- Spread the word
Make the visitors know about your product or service. Create attractive content about your brand. And make it public. You may get plenty of ideas from blogs on the same topics. Create content posts, share ideas, tell what is new and ask your customers to share their views. This is a great way to attract the audience and especially to attract only those who have some sort of interest in your brand.
- Curate a theme
Social media is all about words, colors, and designs. You have all the power to demonstrate a theme. Make your brand special by curating a theme. There are numerous festive and social activities happening all around the world. Wear one of those themes and make your business prominent.
- Visualize the substance
Social media marketing goes even better if you begin visualizing. Photographic posts get more attention than text posts. People prefer seeing than reading. This is a tremendous pattern of outshining your competitor. 65% of posts with photos or videos get more attention than just text posts.
- Make your customers feel good
Customers feel good when they are honored. Own your customers and treat them with royalty. Acknowledge them and make them feel valued. This will not only attract new customers but also build trust and a relationship with the existing ones.
- Analyze your competitors
Your competitors would hate to know that you are analyzing them. They might even say that you are spying on them. Well, let them think that way. As analyzing the competitor would give you an idea of what you need to do and not to do in order to succeed. First, check who your competitor is. Then look into their social media activities. What they post, what they are saying and how many followers do they have. If you get an idea, do not be shy about modifying it and using it.
Looking to grow your business through social media marketing? Let us help you kickstart your social media presence. Call us at 888-482-1313.
As we begin another year, it is a great time to see where Marketing is heading. The marketing trends have their effects on the way we operate our business and the way we can generate results. Here are some of the marketing trends for 2020:
Customer experience is going to be the major marketing trend in 2020. It will no longer just be about the digitization of products but the interaction of the consumers with the brand. We are witnessing a major shift in how marketing is conceived. Marketing is not only about convincing other people to buy from the company but rather, it is more focused upon getting the loyalty of the customers.
experience is already an important part of every business’s culture, but it will be emphasized more in 2020. It will leave positive impacts on the business operation, and greater results will be generated.
Voice Search Optimization
In 2020, voice search technology and smart speakers technology will further be enhanced, which will impact the way we build the content for the marketing purposes of our brands. Therefore, you need to optimize your content for voice search. It is also important for content marketers to focus on anticipating questions that will be conversationally asked by the audience.
Though Voice search has been skyrocketing, visual content still plays a big role in marketing. You can take the growth of social media platforms such as Instagram, Facebook, Twitter and Pinterest as an example of how visual content still matters nowadays.
Due to increased advancements in technology, consumers expect and appreciate brands that provide them with much more personalization in their experience than before. New research from Epilson indicates that 80% of consumers are more likely to do business when brands offer personalized experiences.
More interactive email experience
Email Marketing still thrives in this new day and age and is not going anywhere anytime soon. Email consumption and marketing strategies evolve. You will see more interactive and dynamic emails in 2020 that will increase personalization and overall experience of customers.
We have witnessed a huge advancement in Artificial Intelligence. AI is the technology behind chatbots and voice assistants. There is a great chance that more businesses will use AI-Powered technology and automation to help them enhance their marketing efforts.
New trends and strategies are evolving and will continue to do so within the next few years. Make sure you keep up with these trends and discover the most effective ones for your business.