Importance of Mobile App for Business

Importance of Mobile App for Business

Everything in our modern age is connected to the digital world. Communication happens promptly and rapidly, especially when it comes to using our phones. Smartphone usage has completely changed the way that businesses operate —or at least, they should have. Mobile apps are no longer just about games, they’re about convenience. Customers use mobile apps to order food, hail cabs, interact with family and friends, and purchase nearly anything and everything. There’s no denying the importance of mobile apps for businesses —but read on to discover just how useful mobile apps can truly be!

Useful Marketing Tool: Customers are connected to their smartphones nearly every second of the day, whether for business, communication, or everyday life. A mobile app is a great opportunity to increase brand awareness for your company. Push notifications sent directly to a user’s phone can be a useful tool to reinstate interest in your product. Sometimes just a small reminder of your company’s existence and the benefits that you can provide users is enough in order to prompt purchasing action.

Expand Your Brand: Having a broad, wide-reaching brand image is essential in order to increase your potential customer base. Consider a mobile app as just another form of social media that you can use to find new clients. If your mobile app is well developed and uses your brand logo to positively reinforce your company’s image, then customers will view your brand as more reliable. Over time, this reliability generally translates to increased sales.

Better Customer Service: Creating a mobile app for your business can significantly improve your customer service, which helps retain customers using your company’s services. An app ensures instant availability and can easily provide a method of communication to users. Make sure that your customers are satisfied with your customer service at all times by using a mobile app for businesses.

Gather Analytic Resources: Mobile apps for your business can be a great way to gather data and analytics about your customer base, which you can then use in order to develop more precise business strategies. Information on customer preferences and demographics can be highly relevant when making marketing campaigns, so additional information is always better to have. A more specific marketing strategy can result in higher revenue and increased sales for your company.

The importance of a mobile app for a business should not be discounted, especially in today’s technological era. Every aspect of your business has the potential to be positively impacted by a mobile app for businesses. Don’t miss out on great opportunities to expand your business and improve your brand image —instead, develop a mobile app and watch as your business grows and grows!

How to Use Call Tracking to Improve Your ROI

How to Use Call Tracking to Improve Your ROI

Your return on investment (ROI) is a valuable analytic that measures how effective an investment is. While modern technology has favored tracking data across social media services and internet platforms, call tracking remains a significant source of useful data for companies to use to their advantage. Call tracking can show businesses valuable information that can help improve marketing campaigns and, in turn, completely improve the ROI! 

Maximize Your Call Tracking: In order to receive the full benefits that call tracking can provide to a business, it’s best to configure your call channels to their top potential. Consistently listing your business’s contact information across a variety of platforms using SEO keywords can improve your customer base. Click-to-call features can also help increase the performance of your company by improving accessibility and communication for your customers. 

Capture and Store Data: Call tracking can help record incoming calls from customers and take note of any valuable data or interaction that occurs. Modern phone software offers a variety of additional experiences for businesses to utilize, such as voice recognition software or customizable filtration systems. These unique features can assist in controlling the flow of your calls, improve customer experience, and gather relevant information. 

Track Patterns and Analyze Data: Specific information is not the only useful data to be gleaned from using call tracking to improve your ROI. Tracking campaigns in a broader sense allows companies to learn relevant trends about their customer base and create more effective marketing. This will help in pinpointing your most effective campaigns.

Convert Calls to Leads: Call tracking is a great method to collect immediate customer information, which can then be used to increase the effectiveness of your marketing strategies. Both inbound and outbound calls can be studied in order to create more relevant decisions for your business. By using all of the possible information available to you and your business, better quality and customer experience occur, which generates more revenue and sales for your business. 

Use Call Tracking Smartly: Call tracking is all about gathering information to make better decisions about how to market effectively and efficiently for your company using the available resources. The valuable data from call tracking can then significantly improve the rate of return on your marketing campaign investments. Use all of the call tracking resources in order to track data and increase customer satisfaction at the same time.

Digital Marketing FAQs

Digital Marketing FAQs

Nearly all modern businesses agree —digital marketing is essential to creating and maintaining a successful brand. However, it can be occasionally challenging to transition from traditional marketing into digital marketing. If you’re just starting to dip your toes into the world of digital marketing or need a quick refresher on some essential terms and material, we answer all of the most necessary (and commonly asked) questions here!

Q: Does my brand really need digital marketing?

A: Yes. That’s the short answer. The long answer is that digital marketing is becoming increasingly more essential for finding new customers and improving brand awareness. Companies without a professional online presence are simply not trusted by today’s modern customers.

Q: What exactly is SEO?

A: SEO stands for Search Engine Optimization. It’s the marketing technique of ensuring that your site’s content uses relevant keywords that boosts your online presence in a search engine. High-performing SEO content is one of the factors that can ensure that your site is viewed by customers who are searching online. It is highly important that a company ensure their content is being viewed on search engines and not pushed to the bottom of the pile.

Q: How do I use SEO?

A: Great! You’ve learned what SEO is —however, using it can be a bit more complex. First, know your customer base well. Then, find keywords that target those demographics. Try to establish back-links from other websites to improve your search engine ranking as well. Using SEO keywords in the title of your articles is highly important in creating a first impression.

Q: What social media should I use?

A: It all depends on your target market. Having an online presence on a variety of different social media platforms is certainly not a bad idea regardless; however, if you are looking to concentrate your attention on only one or two platforms, carefully consider your target audience’s demographics. Platforms such as Facebook, Youtube, Instagram, and Twitter are the most popular options currently being used by customers worldwide.

Q: Why is inbound marketing good?

A: Inbound marketing is generally more effective than outbound marketing because it generates genuine interest from customers. It draws people in, rather than pester potential viewers with annoying commercials. By producing good, valuable content that consumers are looking for, they will naturally be drawn to your online pages.

Every modern business should be actively completing digital marketing if they want to be successful in today’s market. Be sure to thoroughly understand the techniques and platforms

The 3 Fundamental Online Marketing Strategies To Reach Your Audience

The 3 Fundamental Online Marketing Strategies To Reach Your Audience

Online marketing. It’s such a huge catch-all term. There are items like Facebook and Twitter, blogs and email, paid advertisements, and analytics. Where do you even begin? Here are 3 fundamental online marketing strategies to reach your audience.

Consistent Content

Once you create consistent content you build trust with your audience. What do I mean by consistent content? Consistent content is more than just being on time with blogs and social media posts. It means staying on brand and message all the time. Over the long haul; this is what you will be known for and it will not only create trust with your audience but it will also ramp up your SEO and rank you higher in search engines.

Create a funnel

Once you collect email addresses, you need to set up a way to take a person on a journey from being a lead to being a loyal customer. That can only happen with a well-planned sales funnel. Most of the best sales funnels have price points every step of the way.

You also want to plan out how you will reach people at different stages of the funnel. For example, social media ads are for the new leads while an email campaign is for the folks who already are part of your customer list. It all is designed to move people to make purchases and build a stronger relationship with you and your business.

Social media marketing

Lastly, you need to make sure that you utilize one of the most powerful platforms today, social media. Content will be crucial as it will be the factor that will attract your audience to begin with. Through social media marketing, you can gain better brand visibility, reputation, and eventually, inbound traffic or leads.

These 3 strategies aren’t everything you need to know about online marketing but they definitely can give you a road map and a foundation for dominating your particular niche. You can contact a trusted digital marketing agency to help you bring your business online.

Things You Need To Know About Email Marketing

Things You Need To Know About Email Marketing

Email marketing pertains to the use of electronic mail to promote products or services and at the same time, develop a relationship with your potential customers or clients. Email is a classic way of messaging, but email marketing still ranked as the most effective marketing channel.

Email marketing provides you the opportunity to target specific groups of customers or even specific individuals. One good example would be offering customers deals on their birthdays. It allows businesses to personalize that helps develop their relationship with the customer.

If you analyze the response rate, open rate, and conversion rate, you can acquire more reliable customers and help you boost your sales

Why email marketing :

  • It’s incredibly cost-effective, sometimes free.
  • Results are trackable and measurable. You can collect detailed information about how customers respond to your advertisement.
  • Catch or attract new customers or global reach. It helps you to find a new market and trade globally

 

Benefits you get with email marketing : 

  • Better brand recognition
  • Boost your sales
  • Optimize your time and budget
  • Strong customer relationships
  • Builds credibility

 

Here are some critical email marketing types which may help to earn the customer’s attention and prospects.

  1. Email Newsletter – Email newsletters can be used to send product updates, essential account information, promotional messages, and more. It may help build better brand recognition.
  2. Behavioral email – This type of mails area based on the behavior of a user. Good examples of behavioral emails would be Free trial expiry, Password renewal, product reviews, renewal of purchases, and more. Here are some of the common and essential types of behavioral emails:
      • Welcome Email:

    This type of mail makes a good connection between your business and a new subscriber. It may help you in future communications and encourages new members to engage with your business.

      • Onboarding Email:

    We need to send emails that contain instruction and educational emails related to your business or services. This is the most effective way to familiarize your subscribers with your services or businesses.

  3. Transactional Emails – Email receipts, invoices, billing statements, order confirmations are coming under the transactional emails. Customers want these emails.

 

Clients engage with transactional emails such as order, shipping, and return/exchange notifications at a much higher rate than they do with promotional campaigns.

 

 

 

Email marketing is a smart and effective way of marketing that can help you connect to new customers and build meaningful relationships and loyalty to your existing customers. Email Marketing is flexible, quick, and also cost-effective that still makes it an efficient way of marketing in today’s world. Email Marketing is easy to manage, gives you full control, and enhances your sales. If you’re looking to amplify your business through email marketing, we can help you! Contact Amplify Media + Marketing at 888-482-1313 for a free consultation.

COVID-19’ Impact On Digital Marketing

COVID-19’ Impact On Digital Marketing

The whole world is affected by COVID-19 coronavirus. Because of this coronavirus, businesses may struggle for a while. As of the moment, more than 198 countries are affected by this deadly virus. Unfortunately, no vaccine has been made yet to fight this virus, which makes the situation more destructive.

Digital Marketing platforms are the backbone of any marketing plan, which makes marketing more flexible, and in the current situation, it is also hugely affected. According to SEO expert Neil Patel, from an SEO standpoint, there was a huge drop in organic traffic for most industries for the past weeks. Some of these industries are travel, advertising, agriculture, construction, manufacturing, software technology, and retail. Conversions were also down for most industries.

Having all these impacts, what can we do? Here are some tips on how we can manage our businesses to adapt to the situation and keep our business afloat:

  1. Focus on Customer Service and Reputation Managemen

When a business cannot fully function because of the situation, you can use this opportunity to still provide value to your customers. You can utilize blogs to create content relevant to the industry or just simply keeping your customers updated.

  1. Tailor your services or solution to the current situation

Due to this deadly virus, many countries are forced to shut down and lockdown their cities. You can still find creative ways to still deliver your service. It could be in a form of online consultation or anything creative.

  1. Find leads ahead of time

This is indeed a fearful time for everyone but that doesn’t mean we can’t do anything. When others are fearful, you can take this opportunity to find leads ahead of time. By doing this, you’ll have a pool of potential customers by the time the pandemic is over.

  1. How Facebook is helping small businesses

Facebook is providing help and information for small businesses during this outbreak. You can check this helpful business resource hub by Facebook which tackles ways in managing through and building resilience during the COVID-19 outbreak. Facebook also offers Small Business Grants program to eligible small businesses in over 30 countries.

This is indeed a difficult time for everyone especially for businesses but you can use this time to still do something and take advantage of your resources and time to get through this outbreak. If your business needs help, let a professional digital marketing agency help you.