Social media has harnessed the way businesses market their brands. If you are making all the hard work but your competitor is getting ahead of you for some reason, it is your time to take your business to a higher level, gain new clients and establish your brand online through social media. Social media has helped 90% of businesses to grow in the last 3 years.
You can stand out from your competitor through social media marketing. Here are some ways on how you do that:
- Spread the word
Make the visitors know about your product or service. Create attractive content about your brand. And make it public. You may get plenty of ideas from blogs on the same topics. Create content posts, share ideas, tell what is new and ask your customers to share their views. This is a great way to attract the audience and especially to attract only those who have some sort of interest in your brand.
- Curate a theme
Social media is all about words, colors, and designs. You have all the power to demonstrate a theme. Make your brand special by curating a theme. There are numerous festive and social activities happening all around the world. Wear one of those themes and make your business prominent.
- Visualize the substance
Social media marketing goes even better if you begin visualizing. Photographic posts get more attention than text posts. People prefer seeing than reading. This is a tremendous pattern of outshining your competitor. 65% of posts with photos or videos get more attention than just text posts.
- Make your customers feel good
Customers feel good when they are honored. Own your customers and treat them with royalty. Acknowledge them and make them feel valued. This will not only attract new customers but also build trust and a relationship with the existing ones.
- Analyze your competitors
Your competitors would hate to know that you are analyzing them. They might even say that you are spying on them. Well, let them think that way. As analyzing the competitor would give you an idea of what you need to do and not to do in order to succeed. First, check who your competitor is. Then look into their social media activities. What they post, what they are saying and how many followers do they have. If you get an idea, do not be shy about modifying it and using it.
Looking to grow your business through social media marketing? Let us help you kickstart your social media presence. Call us at 888-482-1313.
To create effective brand strategies and triple your ROI there are many things to consider. Branding is a total expression of a company’s value that includes its products, services, advertisements, position, people, and culture. However, one question that frequently hits us through forums and emails is: Is branding reserved just for big labels like Levis and Nike? Is it an unfit strategy for small-scale businesses? The answer is a big “NO”. Branding is critical for the business of all shapes and sizes.
It is all about what people think of you – that’s it. Nothing matters more than influencing people towards your brand. You can influence branding through well-designed logos, press releases, hilarious ad campaigns, and a lot more. Anyone who notices your brand will have their own perception and your brand will determine who will connect with you and who will not.
Are you still not finding enough reasons to develop a brand for your business? Well, below are 4 reasons that will justify the importance of branding.
Attracts targeted consumers:
People want to easily connect with their favorite brands. A strong brand represents a trustworthy company that is able to continuously deliver the best products and services. A brand acts as a channel that creates a strong connection between businesses and their customers to help strengthen their purchasing decisions with your company and indirectly fuel conversion rates to a great extent.
Creates customer loyalty:
Branding is the best way to promote customer loyalty. Whenever a consumer has a good experience with your product, he or she is going to remember your brand, not the product. Remember, people trust brands, not products and so the very next time they need any product or service, they would look for your business.
A perfect approach to deliver a message:
If designed right, branding can prove to be a great channel of communication with customers. Your brand can let people know your company’s value, message, and characteristics. Such things will help consumers know you better and easily identify your products vs. your competitors. So, it’s essential to know your customer requirements and design your brand accordingly.
Sets you apart from competitors:
Whenever your competitors want to offer similar products, your brand will act as a valuable asset which cannot be replicated.
Does your business need any help with branding strategies? We are just an email away. Our professionals can help you out. Contact us now.
Social media is THE most popular activity online right now. So it makes sense that businesses, (both national and local) want to take advantage of this. But simply opening up a Facebook, Twitter or LinkedIn account isn’t enough anymore. By avoiding some basic mistakes, many businesses can have the ability to increase return on investment, and create more opportunities from social media accounts.
Missteps to Avoid
#1. Not having a game plan
Social media users are bombarded with information and messages every minute of every day via social media. Businesses that don’t have a social media strategy often get lost in all the clutter and fail in reaching their target audience. Creating a game plan for social media includes having distinct goals, developing a clear voice online, and planning out content with a goal in mind. Without a clearly defined game plan you can have the best content on the web, but receive little engagement.
#2. Integrate everything
Social media should be used as a part to a whole. Not only should you link your social media accounts to each other, but they should be directly tied to your website, email, and paid search campaigns. Not taking advantage of connecting these accounts drastically reduces your potential audience reach.
#3. Use IMAGES!
Think about how you use social media. Doesn’t a post with a vibrant image capture your attention better and longer? While an image might not be appropriate for every post, include one whenever possible to help draw attention to your message.
Hashtags are a great way to join conversations and trending topics. Using hashtags strategically can help you find your target audience and reach non-followers in large numbers. Just make sure that it makes sense for your business to use the hashtag and that it flows with the current conversation.
#5. Make sure to Interact
Social media is meant to be interactive. Not every comment needs a response but responding to your “fans” adds to “humanizing” your business and builds trust between the brand and your consumers.
Don’t assume that just because you are posting content good things will come to you. You need to ensure that you are constantly monitoring and gauging what is and is not working on social media. This ensures you are on your toes and can make changes quickly when something isn’t working. Overall your business should work towards creating your own social media voice and community. Social media has the ability to be a cost effective way to reach out to your potential customers and help increase sales.
Are you looking for ways to increase your presence in the market without having to increase the size of your marketing budget? One great way to do this is to create a strategic marketing partnership.
What exactly is a strategic marketing partnership?
Simply put, it is a partnership you create with another business with the goal of helping you both achieve your goals. In the case of a strategic marketing partnership, it is a simple and effective way for brands to expand their audience.
Why would you want a strategic marketing partnership for your business?
The real question is, why wouldn’t you want one? This type of relationship is one that can be mutually beneficial to both companies involved, because it allows you access to twice as many customers, contacts, and other businesses that could potentially be partnerships as well. By partnering with another company, you double your exposure, because while you are promoting them to your customers and contacts, they are doing the same for you. In addition to being beneficial for you, it is beneficial for your customers as well. They get access to a larger pool of referrals from someone they already trust.
How do you choose a strategic marketing partner?
1. Make a list of products or services that compliment what your business does or sells. What is it that your customers need in addition to your products? Make sure you choose things that are not in direct competition with your business.
2. Find 15-20 businesses that provide the products or services you identified in step one. You can find these businesses through your own personal knowledge or by talking to your customers.
3. Contact these businesses. You know that you hate getting cold calls from people that are trying to “sell” you something, so keep that in mind when contacting them. Try writing a letter instead that outlines what you are trying to do, what the value of it is to you as well as them, and how it will benefit both of your customers.
4. Review the responses you receive back, and determine which business best fits with your company and your marketing needs.
5. Sit down with them and figure out how you can work together and what you both need to do.
What can you do for each other to make this strategic marketing partnership work?
- Share posts on social media.
- Provide content for a newsletter.
- Write a featured blog.
- Make mentions of your partner on social media.
- Create a freebie to give to your customers that features both business.
- Provide coupons/discounts as a way to introduce your partnership to your customers.
- Make a referral to your partner whenever possible and relevant.
- Host an event that features your partner. Make sure it is interesting for your customers.
It may take a bit of work up front, but in the long run a strategic marketing partnership can be beneficial to everyone involved.