The Benefits of Google My Business

The Benefits of Google My Business

The majority of businesses underestimate the power of Google My Business, which happens to be one of the best ways to improve local search traffic and to grow your online presence. Most consumers use Google Maps to locate nearby businesses. Google My Business is specifically designed to help budding entrepreneurs be more visible at times when users are searching online, particularly about your products or services. The results are optimized and ranked based on the user search query, interest, and locations. 

By listing your business on Google maps, you can put your business right in front of the interested customers. Think about the service or product your business is offering. The next time someone in your area is in need of it, local search will benefit your business. Google My Business is the first step in allowing you to be found by potential customers.

Why You Need To Be Using Google My Business

Keeps your business in the spotlight. The biggest advantage of Google My Business is its local search result via GEO-Targeting. For example, if you were to search ‘Italian Restaurant in Weslaco’, you would find a list of relevant restaurants available within that location. This is often termed as GEO-Targeting.  In short, you’ll get relevant, local traffic to your site which has a greater chance of converting. For the best possible results, fill out every section and ensure all the information describes your business accurately. 

It’s free, simple, and straightforward. Unlike SEO and PPC, Google My Business is very easy to launch. You just have to verify the address of the business location and voila – you’re in. Even the dashboard is user-friendly and provides you with the ability to list your business details (& location) precisely and become available on Google Maps. You can display key information about your business such as opening/closing time, contact details, website, add photos/videos, write compelling business descriptions, add products/services menu. 

GMB Benefits Your Brand  Think of Google My Business from a “branding” standpoint. It costs nothing to create, claim, and verify your listing. Take the time to write a good description to add to your listing and make it as local as possible. The reviews and ratings give your business a credibility boost, influence the users buying decisions, and level the playing field against paid ads. This saves you from expensive paid marketing and portrays your business as more relevant than other players in the market.

Increases Conversion Rate and ROI. Customers prefer to buy from a trusted platform. Since listings on Google My Business are already verified by Google, users have more reason to trust them. Online ratings & reviews give the added assurance of quality business standards and their ethics. Amid positive reviews, more users are likely to trust your brand name – increasing your conversions and improving your company’s ROI. You will also see results more quickly than with building up your organic search results through website pages over time.

You can promote too. Google My Business takes care of entrepreneurs (and start-ups) better than anyone else. Having a GMB listing can help in maintaining quality site traffic. Just by having a listing and showing up in local searches, you will be more likely to drive traffic and increase sales.  If organic tactics aren’t working for you, you can reach more customers with paid promotion too. Smart campaigns instantly seize the attention of spectators searching for your product, service, or business category. One option is using Google Posts to announce new products, services, and events. You can use them to offer exclusive discount codes.

Are you missing out on the benefits of Google My Business? 

80 percent of online inquiries on Google are local searches. This gives you a gigantic opportunity to build interest in your target area. Not to mention, Google my business is one of the best free ways to gain visibility on Google search results. All it takes is a little time, effort, and dedication to optimizing your page precisely.

 

 

Local SEO Strategies and Techniques

Local SEO Strategies and Techniques

You’ll be surprised to know that 80% of purchasing decisions are made online with the influence of search engine platforms. Nearly one in six people use Google to search & research products or services. What does this mean for emerging businesses? A great opportunity to grow massively.

Local Search Engine Optimization is a set of marketing tools that focuses on optimizing a website to be found in local search results. If optimized correctly, local SEO can lead to brand exposure, leads, and increased sales for your small business. 

If your website or business name appears on the first page of a search engine’s results, then you are more likely to get noticed and visited. The first page of search engine results might seem hard to attain at first, but it is not impossible. With the right local SEO strategy, you can beat the competition and get your business ranked at the best possible position. 

Would your business benefit from Local SEO Services? If your business is operating in a fixed location and you are serving customers in person, then you would benefit from improved visibility, and you need a local SEO strategy for prominent growth. Investing in local SEO is your opportunity to get found by local consumers who are ready to do business with you. 

What if I’m operating in more than one location? If you are operating in more than one location, then you should optimize your website pages accordingly. Google wants to know where exactly you are operating – so that it can prioritize consumers that are in closer proximity. Optimizing your site to include your town or city name and zip code in the content will minimize confusion and help in connecting with local search results and online reviews.

1. Google My Business

The first and most important part of local SEO optimization is claiming and creating your Google My Business page. It is one of the easiest ways to rank your business name on Google Maps with local search results. When setting up your GMB, make sure that you fill it out as completely as possible and is consistent with the information on your site. 

Many people search with terms like places to eat near me, nearby salon, or anything particular. Whenever they search, Google returns a list of the most suitable options based on the user’s current location. Google will populate the search results with information from your GMB page as well as your own site. 

GMB listing keeps you one step closer to attracting your nearby customers. It can be a huge benefit to any business. But for a positive response, you need to add core details about your business such as – Business Name, business category, location, phone number, areas you cover, website, opening & closing hours, products, price, services, description, and link for appointments. 

2. Create Location-Specific Pages

According to Google, 46% of searches have a local intent, meaning they are people that are in need of a specific product or service. Think of location-based pages as part of your SEO strategy. If pages are optimized with relevant local keywords, it will eventually boost your website’s visibility and more consumers will see your brand on search engine result pages. The importance of location-based pages is that they act as a digital signpost that shows any search engine where your business is so that it surfaces in nearby searches.

Businesses with several locations benefit from having separate pages that contain individual content. Beyond the opportunity to clearly post individual information like address and phone number, you can also include local community events and customer reviews. This type of content will help in showing Google that your site should be a higher ranking result in your area.

3. Keyword Research

Keyword research is all about trying to understand user search intent. It is one of the most important foundational things you can do for your local SEO. Your knowledge as a business owner will be very useful in this regard. What are the products and services that you offer? What do your clients ask for or need? Understanding this will help to understand what search terms you want to rank for before you begin optimizing your business. Local keyword research will continue to focus on identifying target search queries based on these key terms, your keyword modifiers, and your location.

Seeking professional help with Local SEO strategies? Contact us today for the best fitting SEO plans and packages.

Ways to Turn Around Falling Website Traffic

Ways to Turn Around Falling Website Traffic

Your website traffic has suddenly hit a slump —now what? On online business needs a consistent stream of traffic in order to stay relevant and generate revenue; therefore, it is essential to continuously attempt to boost your website traffic. Luckily, there are a variety of different techniques that online business owners can use to turn the tides in their favor. Read on to discover some of the most effective ways to increase your brand’s website traffic, today!

Check for Penalties: If your content is plagiarized or uses other unfair or irrelevant marketing techniques, such as invisible text or links to non-relevant content, then Google can penalize your site. This penalty can create a huge loss in traffic. It’s easy to check if your site has a penalty or not by looking at the notifications on Google Search Console. Revising your content to fit the standards set by Google can increase your website traffic again!

Add Quality Backlinks: Backlinks are one of the many essential components that drive traffic to your website. If your traffic is falling, try investing in developing quality backlinks. Content that is organically connected to other sites generates more website visitors and often ranks higher on search engines. It’s also important to remove bad backlinks that connect your site to undesirable or irrelevant sites.

Purchase Niche Ads: Purchasing or renewing relevant ads is a great way to turn around falling website traffic. Ads can be costly but highly effective in generating more views to your pages. When creating an effective ad, it’s important to consider your target audience and create ads that directly appeal to them using relevant keywords and content. Additionally, if your current ads are no longer as effective, try looking for new places to advertise or revise your current ad campaign.

Boost SEO Ranking: A decrease in your SEO ranking can cause a big drop in website traffic. Maintaining relevancy in the search result rankings is important to capturing the attention of potential visitors to your site. SEO can be improved in a variety of ways, such as using accurate keywords and original content that relates to your site.

Check User Experience: A bad website design can drive away your customers completely, causing a drop-in website traffic. Effective user design is well-organized and simple to use. Navigating your website should not be difficult for the user to complete. A long loading time can force impatient visitors to abandon your site before it even loads. Check that all of the different processes on your site are easy to use and attractive to customers.

Don’t worry if you’ve noticed a sudden decrease in your website traffic! Improving your website traffic is important, but there are a number of different techniques you can try to use in order to revitalize your business and attract more attention. Try using multiple different methods mentioned on this list in order to best increase your online presence and website traffic.

 

Importance of Content Marketing for Small Businesses

Importance of Content Marketing for Small Businesses

Content marketing has proven to be an important part of growing your business. It helps businesses connect and educate their customers and has become the best way to attract and convert these customers. When done correctly, content marketing can help you build a reputation, increase your business conversion and eventually, help you grow your business.

Here are some benefits of doing content marketing to help your business grow and succeed:

Web traffic

Content marketing is very much important in attracting customers. Content is indeed key for succeeding. People will visit a website if it provides good, useful and valuable content. The more traffic you get to your website, the more chances of getting new customers.

Brand awareness

One of the main benefits that will help you maintain your business goals is brand knowledge. Content marketing is a good opportunity to introduce your brand name. It will help you establish your identity in the market. With content marketing, you can promote your business more effectively. When you provide good content, you build trust and connection to people. When your customers trust you, they will not just do business with you but also, promote and share it with other people.

Establish Trust

Content Marketing increases trust and faith in your brand. Putting fresh content on your website will show that you are active. It’s also a great avenue where you can build your reputation as an expert. When people read your content, they start to develop opinions about your company. When your content is done excellently, they will start to trust your business. The more value you provide through your content, the more they will trust your brand.

Generate leads

Content Marketing helps businesses generate leads and get new customers in contact with your brand for the first time. When you create useful and valuable content for your audience, you can include a call to actions that will guide them to where they can connect with you.

Better SEO

Consistent and high-quality content can greatly help your Search Engine Optimisation (SEO) efforts. When you create content that is focused around targeted keywords and phrases specific for your leads, you can improve your visibility on the search engines. If Content Marketing is done right, it should help you rank higher in search engines. With better SEO, your business will become more visible to your potential customers online.

Triple Your Business ROI with Effective Branding Strategy!

Triple Your Business ROI with Effective Branding Strategy!

To create effective brand strategies and triple your ROI there are many things to consider. Branding is a total expression of a company’s value that includes its products, services, advertisements, position, people, and culture. However, one question that frequently hits us through forums and emails is: Is branding reserved just for big labels like Levis and Nike? Is it an unfit strategy for small-scale businesses? The answer is a big “NO”. Branding is critical for the business of all shapes and sizes.

Branding:

It is all about what people think of you – that’s it. Nothing matters more than influencing people towards your brand. You can influence branding through well-designed logos, press releases, hilarious ad campaigns, and a lot more. Anyone who notices your brand will have their own perception and your brand will determine who will connect with you and who will not.

Are you still not finding enough reasons to develop a brand for your business? Well, below are 4 reasons that will justify the importance of branding.

Attracts targeted consumers:
People want to easily connect with their favorite brands. A strong brand represents a trustworthy company that is able to continuously deliver the best products and services. A brand acts as a channel that creates a strong connection between businesses and their customers to help strengthen their purchasing decisions with your company and indirectly fuel conversion rates to a great extent.

Creates customer loyalty:
Branding is the best way to promote customer loyalty. Whenever a consumer has a good experience with your product, he or she is going to remember your brand, not the product. Remember, people trust brands, not products and so the very next time they need any product or service, they would look for your business.

A perfect approach to deliver a message:
If designed right, branding can prove to be a great channel of communication with customers. Your brand can let people know your company’s value, message, and characteristics. Such things will help consumers know you better and easily identify your products vs. your competitors. So, it’s essential to know your customer requirements and design your brand accordingly.

Sets you apart from competitors:
Whenever your competitors want to offer similar products, your brand will act as a valuable asset which cannot be replicated.

Does your business need any help with branding strategies? We are just an email away. Our professionals can help you out. Contact us now.

The Importance of Paid Social Media Campaigns

The Importance of Paid Social Media Campaigns

Paid social media campaigns are important to make an impact on your audience. Organic posting is no longer enough for businesses to be seen.Social Media still feels like the wave of the future. However, understanding how to use it to grow your business is essential in reaching your maximum audience. The amount of people using social media is increasing daily, and trying to keep up with every new app can be difficult for companies to tap into. Does this mean you have to do this alone? Of course not, hiring a company to manage and run your social media accounts allows your company to really reap the benefits of being social media savvy.

Measuring success, is translating into likes, views, and conversation, for example cable companies used to judge shows based on ratings. Since streaming channels have become the source of entertainment, and measuring ratings has become difficult, cable companies now judge a show’s success on how many people are talking about it on social media. Similarly, small businesses can really find success in social media campaigns, gaining the publics interest and trust outside of personal interaction, is online. Customers love to rant and rave about their experiences to their friends and families, and the fastest way to do so is on social media. So, why not start the conversation?

Starting a paid social media campaign can seem scary. You might ask yourself where do I start, and how different can it really be from an average campaign? Well, what is interesting about all of these social media outlets is their drive to help companies reach a larger audience. Sites like Facebook, and Snap chat really thrive on business interest. More importantly, it is cost-effective, and flexible to any budget. Campaigns can become really creative, with all of the technology at the disposal of social media. Sites are realizing the strong interest and are making themselves more accessible, for companies to expand their brand.

As cost-effective as paid social media campaigns can be, simply paying $5 on Facebook to reach x amount of people isn’t enough to make an impact. Paid social media campaigns take time, and social media allows companies to be flexible in the sense that they get direct feedback from consumers and adjust accordingly. It comes down to the measurements, sure you paid so much money, but if it doesn’t translate into an increase of views, likes, and conversation then you haven’t really maximized consumer interest. At the same time if you aren’t spending some money then you are not exhausting the full potential your company can have. As blogger Justin Lambert said, “Brands have an ultimatum: pay to play or forfeit the game.”

Take your social media to the next level and invest in your first paid social media campaign

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