Ways to Turn Around Falling Website Traffic

Ways to Turn Around Falling Website Traffic

Your website traffic has suddenly hit a slump —now what? On online business needs a consistent stream of traffic in order to stay relevant and generate revenue; therefore, it is essential to continuously attempt to boost your website traffic. Luckily, there are a variety of different techniques that online business owners can use to turn the tides in their favor. Read on to discover some of the most effective ways to increase your brand’s website traffic, today!

Check for Penalties: If your content is plagiarized or uses other unfair or irrelevant marketing techniques, such as invisible text or links to non-relevant content, then Google can penalize your site. This penalty can create a huge loss in traffic. It’s easy to check if your site has a penalty or not by looking at the notifications on Google Search Console. Revising your content to fit the standards set by Google can increase your website traffic again!

Add Quality Backlinks: Backlinks are one of the many essential components that drive traffic to your website. If your traffic is falling, try investing in developing quality backlinks. Content that is organically connected to other sites generates more website visitors and often ranks higher on search engines. It’s also important to remove bad backlinks that connect your site to undesirable or irrelevant sites.

Purchase Niche Ads: Purchasing or renewing relevant ads is a great way to turn around falling website traffic. Ads can be costly but highly effective in generating more views to your pages. When creating an effective ad, it’s important to consider your target audience and create ads that directly appeal to them using relevant keywords and content. Additionally, if your current ads are no longer as effective, try looking for new places to advertise or revise your current ad campaign.

Boost SEO Ranking: A decrease in your SEO ranking can cause a big drop in website traffic. Maintaining relevancy in the search result rankings is important to capturing the attention of potential visitors to your site. SEO can be improved in a variety of ways, such as using accurate keywords and original content that relates to your site.

Check User Experience: A bad website design can drive away your customers completely, causing a drop-in website traffic. Effective user design is well-organized and simple to use. Navigating your website should not be difficult for the user to complete. A long loading time can force impatient visitors to abandon your site before it even loads. Check that all of the different processes on your site are easy to use and attractive to customers.

Don’t worry if you’ve noticed a sudden decrease in your website traffic! Improving your website traffic is important, but there are a number of different techniques you can try to use in order to revitalize your business and attract more attention. Try using multiple different methods mentioned on this list in order to best increase your online presence and website traffic.

 

Importance of Content Marketing for Small Businesses

Importance of Content Marketing for Small Businesses

Content marketing has proven to be an important part of growing your business. It helps businesses connect and educate their customers and has become the best way to attract and convert these customers. When done correctly, content marketing can help you build a reputation, increase your business conversion and eventually, help you grow your business.

Here are some benefits of doing content marketing to help your business grow and succeed:

Web traffic

Content marketing is very much important in attracting customers. Content is indeed key for succeeding. People will visit a website if it provides good, useful and valuable content. The more traffic you get to your website, the more chances of getting new customers.

Brand awareness

One of the main benefits that will help you maintain your business goals is brand knowledge. Content marketing is a good opportunity to introduce your brand name. It will help you establish your identity in the market. With content marketing, you can promote your business more effectively. When you provide good content, you build trust and connection to people. When your customers trust you, they will not just do business with you but also, promote and share it with other people.

Establish Trust

Content Marketing increases trust and faith in your brand. Putting fresh content on your website will show that you are active. It’s also a great avenue where you can build your reputation as an expert. When people read your content, they start to develop opinions about your company. When your content is done excellently, they will start to trust your business. The more value you provide through your content, the more they will trust your brand.

Generate leads

Content Marketing helps businesses generate leads and get new customers in contact with your brand for the first time. When you create useful and valuable content for your audience, you can include a call to actions that will guide them to where they can connect with you.

Better SEO

Consistent and high-quality content can greatly help your Search Engine Optimisation (SEO) efforts. When you create content that is focused around targeted keywords and phrases specific for your leads, you can improve your visibility on the search engines. If Content Marketing is done right, it should help you rank higher in search engines. With better SEO, your business will become more visible to your potential customers online.

Triple Your Business ROI with Effective Branding Strategy!

Triple Your Business ROI with Effective Branding Strategy!

To create effective brand strategies and triple your ROI there are many things to consider. Branding is a total expression of a company’s value that includes its products, services, advertisements, position, people, and culture. However, one question that frequently hits us through forums and emails is: Is branding reserved just for big labels like Levis and Nike? Is it an unfit strategy for small-scale businesses? The answer is a big “NO”. Branding is critical for the business of all shapes and sizes.

Branding:

It is all about what people think of you – that’s it. Nothing matters more than influencing people towards your brand. You can influence branding through well-designed logos, press releases, hilarious ad campaigns, and a lot more. Anyone who notices your brand will have their own perception and your brand will determine who will connect with you and who will not.

Are you still not finding enough reasons to develop a brand for your business? Well, below are 4 reasons that will justify the importance of branding.

Attracts targeted consumers:
People want to easily connect with their favorite brands. A strong brand represents a trustworthy company that is able to continuously deliver the best products and services. A brand acts as a channel that creates a strong connection between businesses and their customers to help strengthen their purchasing decisions with your company and indirectly fuel conversion rates to a great extent.

Creates customer loyalty:
Branding is the best way to promote customer loyalty. Whenever a consumer has a good experience with your product, he or she is going to remember your brand, not the product. Remember, people trust brands, not products and so the very next time they need any product or service, they would look for your business.

A perfect approach to deliver a message:
If designed right, branding can prove to be a great channel of communication with customers. Your brand can let people know your company’s value, message, and characteristics. Such things will help consumers know you better and easily identify your products vs. your competitors. So, it’s essential to know your customer requirements and design your brand accordingly.

Sets you apart from competitors:
Whenever your competitors want to offer similar products, your brand will act as a valuable asset which cannot be replicated.

Does your business need any help with branding strategies? We are just an email away. Our professionals can help you out. Contact us now.

The Importance of Paid Social Media Campaigns

The Importance of Paid Social Media Campaigns

Paid social media campaigns are important to make an impact on your audience. Organic posting is no longer enough for businesses to be seen.Social Media still feels like the wave of the future. However, understanding how to use it to grow your business is essential in reaching your maximum audience. The amount of people using social media is increasing daily, and trying to keep up with every new app can be difficult for companies to tap into. Does this mean you have to do this alone? Of course not, hiring a company to manage and run your social media accounts allows your company to really reap the benefits of being social media savvy.

Measuring success, is translating into likes, views, and conversation, for example cable companies used to judge shows based on ratings. Since streaming channels have become the source of entertainment, and measuring ratings has become difficult, cable companies now judge a show’s success on how many people are talking about it on social media. Similarly, small businesses can really find success in social media campaigns, gaining the publics interest and trust outside of personal interaction, is online. Customers love to rant and rave about their experiences to their friends and families, and the fastest way to do so is on social media. So, why not start the conversation?

Starting a paid social media campaign can seem scary. You might ask yourself where do I start, and how different can it really be from an average campaign? Well, what is interesting about all of these social media outlets is their drive to help companies reach a larger audience. Sites like Facebook, and Snap chat really thrive on business interest. More importantly, it is cost-effective, and flexible to any budget. Campaigns can become really creative, with all of the technology at the disposal of social media. Sites are realizing the strong interest and are making themselves more accessible, for companies to expand their brand.

As cost-effective as paid social media campaigns can be, simply paying $5 on Facebook to reach x amount of people isn’t enough to make an impact. Paid social media campaigns take time, and social media allows companies to be flexible in the sense that they get direct feedback from consumers and adjust accordingly. It comes down to the measurements, sure you paid so much money, but if it doesn’t translate into an increase of views, likes, and conversation then you haven’t really maximized consumer interest. At the same time if you aren’t spending some money then you are not exhausting the full potential your company can have. As blogger Justin Lambert said, “Brands have an ultimatum: pay to play or forfeit the game.”

Take your social media to the next level and invest in your first paid social media campaign

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Is it Time to Hire a Marketing Agency?

Is it Time to Hire a Marketing Agency?

Many entrepreneurs start out their business on their own or with a very minimal staff.  After all, it’s a new business, money is tight, and things are just getting started.  After a time, and a bit of success, they start to add a couple more employees.   A sales person, customer support staff, and office manager usually come first.  Then what happens when the business stops growing as quickly or even starts to level out?

You start to ask yourself if it’s time to start expanding your marketing efforts.  The problem comes in that, although you’re an expert in your field, you’re not quite sure what to do where marketing is concerned.  Should you hire someone to work in your office?  But if you do that, how will you know who you should hire, and will they have all of the knowledge you need them to have to properly market your business?

The best solution to this problem is to hire a marketing agency.  They employ several people with skills in several different areas, so that they can give you a wide range of knowledge and expertise.  An agency will be able to evaluate what you’re doing now, and offer suggestions for improvement.  They will also be able to offer new advice that you may not have thought of.  They are there to work with you to improve your business.

hire a marketing agency

So how do you really know if it’s time to hire an agency?

1.  Growth Has Slowed or Even Stopped

If you know that your product or service is good, that there is a market for it, that the price on it is right, and that your staff is doing the best job possible, then the problem could be a lack of or ineffective marketing.

2.  You Don’t Have Time

You’re a business owner, which means you’re probably doing the job of 3 or 4 people, which means you just don’t have time to add another set of tasks.  Especially since marketing is a process that takes time and evaluation.  It doesn’t bring in the money right away that’s needed to pay bills.  The thing is, it is necessary in the long run, and it needs to be a priority, even if it’s not your immediate priority.

3.  You Don’t Enjoy Marketing Tasks

If you don’t like doing it, your customers and followers will know.  They will see it in the boring blog posts, uninteresting email blasts, and lacking social media posts, and you definitely won’t get the desired results from those efforts.  Hire someone who is passionate about what they do, and with a marketing agency that is what you are getting….people who truly love marketing!

4.  You Don’t Understand It

Marketing a business is a complex and sometimes confusing task.  It requires knowing a lot about several different means of communication, knowing how to effectively use those channels, and knowing how to truly evaluate their effectiveness.   A marketing agency knows these things, and can help you make the right decisions and choices in your marketing efforts.

Choosing to hire a marketing agency can be a daunting task, but it is a decision that could help your business take that next big step.  Are you ready to take that step?

Making a Strategic Marketing Partnership

Making a Strategic Marketing Partnership

Are you looking for ways to increase your presence in the market without having to increase the size of your marketing budget?  One great way to do this is to create a strategic marketing partnership.

What exactly is a strategic marketing partnership?

strategic marketing partnershipSimply put, it is a partnership you create with another business with the goal of helping you both achieve your goals. In the case of a strategic marketing partnership, it is a simple and effective way for brands to expand their audience.

Why would you want a strategic marketing partnership for your business?

The real question is, why wouldn’t you want one? This type of relationship is one that can be mutually beneficial to both companies involved, because it allows you access to twice as many customers, contacts, and other businesses that could potentially be partnerships as well. By partnering with another company, you double your exposure, because while you are promoting them to your customers and contacts, they are doing the same for you. In addition to being beneficial for you, it is beneficial for your customers as well. They get access to a larger pool of referrals from someone they already trust.

How do you choose a strategic marketing partner?

1. Make a list of products or services that compliment what your business does or sells. What is it that your customers need in addition to your products? Make sure you choose things that are not in direct competition with your business.

2. Find 15-20 businesses that provide the products or services you identified in step one. You can find these businesses through your own personal knowledge or by talking to your customers.

3. Contact these businesses. You know that you hate getting cold calls from people that are trying to “sell” you something, so keep that in mind when contacting them. Try writing a letter instead that outlines what you are trying to do, what the value of it is to you as well as them, and how it will benefit both of your customers.

4. Review the responses you receive back, and determine which business best fits with your company and your marketing needs.

5. Sit down with them and figure out how you can work together and what you both need to do.

What can you do for each other to make this strategic marketing partnership work?

  • Share posts on social media.
  • Provide content for a newsletter.
  • Write a featured blog.
  • Make mentions of your partner on social media.
  • Create a freebie to give to your customers that features both business.
  • Provide coupons/discounts as a way to introduce your partnership to your customers.
  • Make a referral to your partner whenever possible and relevant.
  • Host an event that features your partner. Make sure it is interesting for your customers.

It may take a bit of work up front, but in the long run a strategic marketing partnership can be beneficial to everyone involved.