Tips for Optimizing Images for Visual Search

Tips for Optimizing Images for Visual Search

Have you ever heard of SEO for images? Search is not just about words anymore. Over 20% of all U.S. web searches happen on Google images. Besides good information, users are looking for good visuals too – and Google knows this. 

Image SEO is an area you must not neglect, especially if you’re running an e-commerce platform. Some users search for your product’s images on the internet, and optimizing them with relevant keywords can capitalize on online impressions and traffic. Image optimization creates a better user experience, faster page load times, and additional ranking opportunities. In this write-up, we will highlight tips for optimizing images for visual search.

No. 1 – Choose the right format. 

Before you start adding lots of images to your website, you need to choose the right format for your image. The most common formats are PNG, JPEG, and WebP. Choosing the right format will help with smaller file sizes, faster downloads, and crisper graphics. PNG is broadly chosen for better quality images, especially creative graphics. JPEG is best for photography, and it allows you to adjust the quality level. WebP is a modern image format that provides superior lossless and lossy compression for images on the web. 

No. 2 -Avoid Heavy HD Photos 

It is a best practice to compress your images before publishing. Large file images on your website add extra weight to pages and affect the loading speed. According to HTTP Archive, images make up on average 21% of a total webpage’s weight. This added load degrades the performance of a website and affects its rankings on Google SERP pages. Using Photoshop or a dedicated plug-in for compressing your images will not only reduce the size of a file but will also improve SEO and page load time.

No. 3 – Find related keywords. 

Image SEO starts with the file name. Keyword research is important to make your image meaningful and allows it to be found more easily by search engines. A descriptive file name would be much more useful than DSC73635.jpg. Along with the file name, every image has a keyword and an alt tag. These keywords are used by search engines and help index and rank your file better. The best alt tag descriptions are short and include relevant keywords.

Bear in mind that when you select keywords, you need to analyze the key traits of images as well. For example – let’s say you sell “shirts.” Now the key traits would be – material (i.e., cotton or woolen), full-sleeves or half-sleeves, plain or printed, etc. On the basis of key traits, you can choose keywords accordingly. From what we have observed, long-tail keywords work best for image SEO. They extend your focus keyword and bring in more traffic.

No. 4 – Optimize titles and descriptions.

Search engines rely on relevant, descriptive titles and descriptions to deliver quality search results. When thinking of a good, descriptive title, a good place to start is to think of the 5 w’s- who, what, where, when, & why. Once you have shortlisted the relevant keywords, it’s time to implement them into the image title and meta description. Keywords in the title & description describe the graphic and are important in ensuring that your content is more accessible to all users. Try to keep titles concise and literal while descriptions can include broader concepts and ideas.

No. 5 Create a dedicated sitemap for images.

Google gives emphasis to the sitemap for crawling and ranking purposes. A sitemap contains a map of your entire content. Adding images to a sitemap gives Google image extensions to discover images that it might not be able to find.  In other words, it enables the search engine to crawl all the pages of your site. This allows Google to crawl & index all your images for better image SEO.

Eye-catching visuals make the content more interesting and play a crucial role in user engagement. Optimized images contribute to good user experience, SEO, and higher conversions. By combining high-quality content and properly optimizing it, you will benefit from search working for you. 

 

Digital Marketing Lessons 2020 Has Taught Us

Digital Marketing Lessons 2020 Has Taught Us

The pandemic of 2020 had a huge impact on everything from our private lives to how we work and communicate. Businesses large and small were forced to respond quickly to a new normal and the changing needs of their customers. As we approach the half-year mark of 2021, it is worth a moment to stop and look back at how the digital marketing landscape has evolved. With this in mind, here are some digital marketing lessons that we will continue to carry forward as part of a robust marketing strategy to reach customers.

Conveying Value Via Storytelling 

Businesses need a powerful story to grow because storytelling is essential for memorable communication. It is imperative for your brand to communicate the story of your history, your mission, and your values through your digital marketing. Consumers are more likely to connect with your products and services if they know how you got started and why your brand is beneficial to society. If you are successful in communicating your story clearly and consistently, you are more likely to earn customers’ attention, loyalty, and affection. The goal is to make the audience feel something. Decision-making is more emotional than logical. Telling a good story makes us think and feel, and will help your business stand out in the market.

Stop Taking Customer’s Trust for Granted

Taking care of your existing customers is just as important as attracting new ones. Businesses should not allow themselves to focus solely on growth. Businesses can not allow themselves to believe that customers that are there now will continue to be there tomorrow. No company or product is indispensable. It is time that you stop taking their trust and loyalty for granted and think about retention strategies. To retain customers, it is very important to customize your offerings to fit consumer needs and place an emphasis on service and value. 

Some of the best digital marketing strategies for successful customer retention are: 

  • Promoting your brand value and commitments 
  • Pivoting your product or services into a unique offering
  • Offer virtual services 
  • Create helpful content (blog or video promotion)
  • Run an offer or discount to increase loyalty and client retention

Contest promotion 

Contest marketing strategy persuades people to interact with your brand through the use of contests, giveaways, and sweepstakes. Contest marketing is effective because it entices individuals into interacting with your business by offering prizes. The hope of winning is powerful and exciting. Gamifying promotions are also a fun and exciting way to create brand engagement. They involve tapping into people’s natural competitive instincts through contests and leaderboards.

How do you decide on your contest type? In order to be successful, you need to choose a contest that aligns with your overall strategy and goals. You must make sure the planning for the contest is thorough, taking into account the process for determining winners, delivering prizes, and tracking the performance of the promotion. Some of the most affordable contest marketing formats are event-based contests, polls, giveaways, reward-based quizzes, and trivia contests. 

The Verdict

The past year brought forth a significant change in consumer behavior along with many changes in the marketing industry. People found that many aspects of their lives were forced onto online platforms. Brands that were able to cultivate long-term relationships with their customers & clients will continue to thrive in the post-COVID-19 era. There is no time to lose in planning and implementing a strong digital marketing campaign. Please feel free to contact us if you have questions or would like to learn more about making an impactful marketing approach.

 

 

Why does your business need to be on Google?

Why does your business need to be on Google?

It may be hard to believe, but 75% of people will never scroll past the first page on Google Search. Listing your business on Google’s first page is a crucial part of any successful marketing strategy. Before we dive deeper into the benefits of being listed on Google, consider the following three facts: 

  • There are 3.8 million searches conducted on Google every minute – users search and research a lot before making any purchase decision. 
  • 93% of all online experiences begin with a search engine.
  • In the United States, 88% of users favor Google over other search engines.

Benefits of listing your business on Google: 

  • Direct exposure to millions of customers – As we mentioned before, Google is being searched by millions of people every day. Customers are out there searching for specific products and services. But they can’t buy them from you if they can’t find you. Enlisting your business in Google positions your brand directly in front of your customers. You can show your product or services on local search engine results pages (SERP) with relevant keywords and through simple search engine tactics. 
  • Precise targeting & high ROI – Google’s number one priority is to display results and information that is relevant to its users (based on their frequently searched terms, interests, and location). With precision targeting, you can display your ads only to those who are likely to buy. The entire ad campaign can be tailored to your business needs, which ultimately ensures a higher return on investment (ROI). 
  • Gateway to brand credibility – Google is where you are likely to be recognized as a brand. When customers search online, they compare companies and products. Customers prefer products from companies that appear more credible online. Seeing your business logo, information, testimonials, and pictures, will help convince potential customers that you are worthy of their business. Research has shown that businesses with complete listings gain more customer trust and result in almost 30% completing purchases.
  • Long-term marketing strategy – Once you have claimed and optimized your Google My Business (GMB) listing, it is time to put it to work with your long-term marketing strategy. The ultimate goal is to help customers find your business. Over time your business will gain reviews that work to validate your company in the eyes of potential customers. You can also personalize your listing to help with local search results and by posting GMB posts that include business announcements, special events & offers, and new products. Don’t forget to keep an eye on the interesting insights you can pick up from Google analytics. This helps to better understand who your customers are and what they are looking for. Over time, your business will continue to build authority and naturally be one of the top search results in your category. 

The verdict 

Every business wants to grow and stand out in its competitive target market. So take the most important step and make it happen. Google, a robust marketing platform, can increase your chances of overcoming the competition. SEO, SEM, Google My Business, Google map promotion, and AdWords – these are some of the ways to promote your products and services. 

Now that you have learned about Google and its significance in the marketing landscape, it’s time to make it a reality. For result-driven online marketing, contact us today.

SEO Trends to Look Out For in 2021

SEO Trends to Look Out For in 2021

SEO requires constant diligence to stay up to speed on the latest trends and algorithm preferences. What worked in 2015 will not work in 2021. Even trends from 2020 may completely shift in 2021. In fact, Google reportedly changes its algorithm 200 to 300 times a year! Keep up with the latest SEO trends: here are the top five SEO trends to look out for in 2021.

Concentrate on Content

Content is still king when it comes to SEO. Create engaging, high-quality content that your site visitors will love. The better content you create, the more visitors will spend time on your site and not bounce, which will improve your SEO ranking.

Plus, Google prioritizes the user, so generally, any SEO trend that prioritizes site visitors will work in your favor for SEO.

Localize SEO

More commonly, people are searching for solutions in their geographic location. Ranking on searches like “accountants near me” or “restaurants near me” can bring in a ton of traffic to your site that actually end up using your product or service. You should use Google My Business to claim your local business online and start increasing your SEO ranking in a geo-location.

Think Mobile-First

Historically, most websites have been designed primarily for a desktop and adapted for mobile. However, the data shows that over 50 percent of web users use a mobile device and in 2019 Google implemented mobile-first indexing which looks first at the mobile site before ranking the desktop version. Going forward, you need to think mobile-first with your site design and content to continually rank for SEO.

Prioritize UX

Since Google prioritizes the user when it comes to SEO rankings, it logically makes sense that Google also cares about your site’s user experience (UX). Plus, UX can increase your traffic and sales. According to Ledgeview Partners, 89 percent of consumers will go to a competitor if they have a poor website user experience.

UX design will become even more important in 2021 and going forward for SEO. Especially since more people are accessing your site on mobile, you need to consider their experience and find ways to make your site interactive.

Secure Personal User Data

In 2020, we saw more online scams taking advantage of the uptick of online shopping. Consumers shopping online want indicators that they can trust your website with their data, especially if they are going to complete a transaction on your site. According to a leading web security firm, 85% of online shoppers avoid unsecured websites. You need to build security into your site from the get-go with an SSL certificate.

Google also prioritizes secure sites and will display a “Not Secure” warning on any site without encryption.

Conclusion

You have to constantly improve your SEO tactics to stay up with the latest trends and continue ranking online. These trends are just a few of the ways SEO is adapting in the future. So, which SEO trend will you start with in 2021?

Essential Strategies to Generate High-Quality Leads

Essential Strategies to Generate High-Quality Leads

It’s not enough just to have a lot of traffic coming to your platforms for your business to be successful. Instead, generating high-quality leads —rather than merely high traffic— should be the true aim of any company operating online. Convert visits to purchases by focusing on creating effective interactions. Every business should be employing these essential strategies to generate high-quality leads if they aren’t already!

Consider Your SNS Channels: The right social media channels can help ensure that your business is reaching the right type of clients online. Carefully look over the average demographics of the users of each SNS platform and think about which one (or ones) is the right fit for your company. Twitter, Facebook, LinkedIn, and Instagram are all highly popular choices that allow brands to connect with both customers and potential business partners. Having an active presence among multiple platforms helps to generate more high-quality leads —just make sure that your brand image remains consistent throughout each platform.

LinkedIn: While LinkedIn is not the platform to reach mass markets of people, it is a platform that lends direct methods of contact with other professionals. Networking is the key to developing new opportunities for your company. With LinkedIn, you can easily contact people with the ability to help your business or purchase your services. Before making your pitch, be sure that your presentation is high-quality and professional.

Direct Connection: Rather than publish material intended for a broad audience that doesn’t actually end up generating effective results, focus your marketing strategies on specific people. Personal connections and business relationships are the most effective way to create authentic results for your business. Send out personalized messages rather than copy-written content —as well as free samples if you have any available— in order to make the best impression and generate a high-quality lead for your company.

Facebook: Facebook is a great platform for any business to use in order to generate high-quality leads. Facebook is a personable platform that puts across a clear brand image to potential clients. It’s best to treat Facebook as an introduction to your company or services. To make the most of Facebook, it’s recommended to run an ad campaign if your budget allows it. Make sure that your page has a clear call to action and an overall air of professionalism.

All businesses —big or small— should set the focus of their digital marketing campaigns not on high traffic, but rather on generating high-quality leads. After all, the goal of any company should be on creating sales and revenue. Help your business reach its true potential for success by using these essential strategies to generate high-quality leads!

How to Optimize Your Content Strategy for SEO

How to Optimize Your Content Strategy for SEO

In this modern age of the digital marketplace, SEO is an undeniably essential tool necessary for any businesss success. Both large companies and small businesses alike utilize SEO to reach their desired target audience and increase brand awareness. However, like any tool, SEO is only effective when you know how to use it properly. It is imperative to learn all about how to optimize your content strategy for SEO in order to significantly boost your online potential!

Define Your Content: Content strategy for SEO is based primarily upon the writing and content you are publishing on your platforms. Therefore, publishing random or general, broad reaching posts will not be effective in reaching your target market. Finding effective keywords is not the key to great digital marketing; instead, focus on the message you want your brand to deliver, the communities you want to reach, and the core purpose of your company.

Define your Target Market: Strictly defining your target market and the audience of people you are trying to reach with your message or products is an essential way to optimize your content strategy for SEO. By determining who you want to reach with your content, you can create more specific content perfectly suited to that audience. Try analyzing your current customer demographics, reviewing competitors’ social media, and creating content that speaks directly to customers using an idealized persona.

Unique Keywords To Match Content and Audience: Its not enough merely to determine what the most popular SEO keywords currently are in a broad sense; instead, examine data and analytics in order to figure out what will be effective for your niche community. Consider what services youre selling. Then, look at the broad keywords in relation to your best-selling items, service features, and frequent customer questions. Link all of those words and factors together as keywords in your content. After selecting the keywords you want to feature in your content, be sure to actively analyze the performance of all of your keywords and make changes as necessary.

Content Is Everywhere: Dont just limit keywords to the full text when creating an optimized content strategy for SEO use high performing SEO keywords in the headers and meta-description as well! This ensures that you are optimizing your content intelligently and gathering the attention of an audience interested in the content you are publishing.

Invest the time into developing your content strategy for SEO and you will see powerful and genuine results for your business. By developing an optimized digital market plan with a focused concentration on your content marketing, youll be able to truly expand your companys reach and potential.