A successful social media marketing campaign is one of the most effective ways that a business can increase a customer or audience base. However, social media is overrun with an unbelievable amount of different brands and companies, all vying for the attention of a potential consumer. So how, exactly, can you make your social media images get noticed from the thousands of other ones online? With a little bit of hard work and these tips and tricks, you’ll be able to create attention-grabbing images on all of your social media accounts.
Lighting Is Key: The secret to almost any great picture is lighting. Well-lit pictures are more aesthetically pleasing and better display your content. The right lighting can completely change the mood of your content and tell a narrative through the images. Social media images with good lighting are much more likely to be noticed than content with poor lighting.
Keep Your Feed Consistent: Rather than radically shift the style of your pictures with every new post, keeping the atmosphere of your feed similar is an effective strategy to improve social media images’ performance. Keep color schemes and contrast at similar levels from post to post, in order to create a cohesive brand image online. Therefore, if you enjoy pastel tones and low contrast in your images, try to consistently use similar levels in other posts as well.
Know Your Audience: It’s important to keep careful track of your social media image’s audience and demographics. Ensuring that your content suits your target audience is an essential step in receiving more online engagement. Determine what performs well with potential customers and try to post similar content. However, good balance is key. Simply following current trends will make your pictures seem repetitive. Instead, take inspiration from well-performing posts but try to add your own, unique twist to truly capture attention from viewers.
Visual Balance: Visually balanced pictures capture attention and garner more genuine interaction with viewers than unbalanced pictures. Pay careful attention to how lines, text, and colors interact in your social media images. A good rule of thumb is to center the most important content to increase interest and convey essential information about your brand or product. Overall, a social media image should not be overwhelming, but merely intrigue viewers to explore more.
With just a few simple changes and a heightened awareness of style and design, it’s easy to completely boost your brand’s online presence. By following these easy tips, your social media images are much more likely to be noticed than before and truly make a significant impact on your company’s success on social media platforms.
Your website traffic has suddenly hit a slump —now what? On online business needs a consistent stream of traffic in order to stay relevant and generate revenue; therefore, it is essential to continuously attempt to boost your website traffic. Luckily, there are a variety of different techniques that online business owners can use to turn the tides in their favor. Read on to discover some of the most effective ways to increase your brand’s website traffic, today!
Check for Penalties: If your content is plagiarized or uses other unfair or irrelevant marketing techniques, such as invisible text or links to non-relevant content, then Google can penalize your site. This penalty can create a huge loss in traffic. It’s easy to check if your site has a penalty or not by looking at the notifications on Google Search Console. Revising your content to fit the standards set by Google can increase your website traffic again!
Add Quality Backlinks: Backlinks are one of the many essential components that drive traffic to your website. If your traffic is falling, try investing in developing quality backlinks. Content that is organically connected to other sites generates more website visitors and often ranks higher on search engines. It’s also important to remove bad backlinks that connect your site to undesirable or irrelevant sites.
Purchase Niche Ads: Purchasing or renewing relevant ads is a great way to turn around falling website traffic. Ads can be costly but highly effective in generating more views to your pages. When creating an effective ad, it’s important to consider your target audience and create ads that directly appeal to them using relevant keywords and content. Additionally, if your current ads are no longer as effective, try looking for new places to advertise or revise your current ad campaign.
Boost SEO Ranking: A decrease in your SEO ranking can cause a big drop in website traffic. Maintaining relevancy in the search result rankings is important to capturing the attention of potential visitors to your site. SEO can be improved in a variety of ways, such as using accurate keywords and original content that relates to your site.
Check User Experience: A bad website design can drive away your customers completely, causing a drop-in website traffic. Effective user design is well-organized and simple to use. Navigating your website should not be difficult for the user to complete. A long loading time can force impatient visitors to abandon your site before it even loads. Check that all of the different processes on your site are easy to use and attractive to customers.
Don’t worry if you’ve noticed a sudden decrease in your website traffic! Improving your website traffic is important, but there are a number of different techniques you can try to use in order to revitalize your business and attract more attention. Try using multiple different methods mentioned on this list in order to best increase your online presence and website traffic.
Investing in a custom website might be the last thing on your mind when it comes to improving your business —but it shouldn’t be. There are numerous reasons why you should invest in a custom website as soon as possible. Not only does it create a stronger brand image and attract customers, it also can help your company be more easily discovered.
Serious Image: In our modern society, most people’s first impression of a company occurs the moment they click on the website. When browsing online for products and services, consumers browse through any number of different companies’ websites to try and make a decision. Oftentimes, a low-quality website looks unprofessional and can turn potential customers away before they even read more. Having an attractive interface signals that your company is professional and serious, which in turn can help persuade people to use your brand.
Improve SEO: A custom website designed specifically to improve SEO and audience traffic can boost interaction and sales. Recently, Google’s website ranking has expanded the factors it uses in its algorithms to determine high ranking websites. It now includes new factors such as time spent on website or pages interacted with. Therefore, a more unique and attractive looking website will entice visitors to spend longer browsing through your content which will boost your SEO.
Stay On Brand: Maintaining a cohesive brand is an essential part of modern marketing. It can help attract new customers by showcasing an attractive design that seamlessly fits in with the other aspects of your business. A custom website can ensure that your information is presented in a manner that reflects both what might attract your target audience as well as what prior customers expect when interacting with your business. Whether chic, serious, playful, or modern, a custom website can use design elements to easily set the tone for your business.
Be Flexible: A rigid website template doesn’t allow any room for creativity, which can be problematic when the design doesn’t best suit you and your business. Don’t let yourself become trapped in an inefficient layout. By seizing creative control of your website, you can make custom changes that are more attractive to your client base. It can be as simple as adding in a new element that highlights new products, a help page with increased customer service potential, or more. The ability to be flexible is essential to creating the best online experience possible for your clients.
The reasons why you should invest in a custom website are endless. Business owners looking to treat their brand seriously and attract more customers can benefit from ditching the cookie-cutter website templates and exploring a custom style that best showcases their products and services.
In our increasingly modern and technological society, having an online presence is no longer just recommended for small businesses —it is required. Marketing has the potential to reach a greater audience online, and brand recognition is truly solidified through a company’s digital interface. Big businesses aren’t the only ones who benefit from a well-curated website. There are multiple distinct advantages of having a website for a small business.
1. Build Your Audience: Every business needs customers. For large businesses, sometimes new customers can be reached simply by name-brand awareness; however, small businesses do not have that luxury. To find new customers for your products and services, having a website is essential. The majority of consumers discover new brands through online searching; therefore, if your company is lacking an online presence, it severely limits the number of people finding out about the services you offer.
2. Build Your Brand: An effective company has a consistent brand. Customers come to learn what to expect from your business and can trust the product or service provided. While there are many ways to build brand awareness, a website is one of the most wide-reaching, professional ways to begin solidifying your small business’s image. The more information available about your company, the more reputable your company appears in the eyes of potential customers. Additionally, a well-designed website can signal to clients that you take yourself —and your business— seriously.
3. Business Growth: Traditionally, small businesses used to grow by word-of-mouth through a smaller community. Now, due to the fast-paced nature of the online world, a link can be shared in a matter of seconds and a product can be viewed from nearly anywhere across the globe. This can be an opportunity for small business to grow their company more quickly than before. Your website can reach new clientele in different locations or with different demographic backgrounds, which might suit your business better than the local clientele.
4. Separate Yourself from the Competition: If your small business is competing with other local businesses for the same subset of potential clients, having a professional-level website to show off your services and portfolio is one simple way to separate yourself from other businesses. Potential customers generally trust companies with a legitimate website design over a company with little to no online presence. Additionally, by presenting information clearly on your small business’s website, it is easier for customers to determine why your products and services are superior to the competition’s.
To create effective brand strategies and triple your ROI there are many things to consider. Branding is a total expression of a company’s value that includes its products, services, advertisements, position, people, and culture. However, one question that frequently hits us through forums and emails is: Is branding reserved just for big labels like Levis and Nike? Is it an unfit strategy for small-scale businesses? The answer is a big “NO”. Branding is critical for the business of all shapes and sizes.
It is all about what people think of you – that’s it. Nothing matters more than influencing people towards your brand. You can influence branding through well-designed logos, press releases, hilarious ad campaigns, and a lot more. Anyone who notices your brand will have their own perception and your brand will determine who will connect with you and who will not.
Are you still not finding enough reasons to develop a brand for your business? Well, below are 4 reasons that will justify the importance of branding.
Attracts targeted consumers:
People want to easily connect with their favorite brands. A strong brand represents a trustworthy company that is able to continuously deliver the best products and services. A brand acts as a channel that creates a strong connection between businesses and their customers to help strengthen their purchasing decisions with your company and indirectly fuel conversion rates to a great extent.
Creates customer loyalty:
Branding is the best way to promote customer loyalty. Whenever a consumer has a good experience with your product, he or she is going to remember your brand, not the product. Remember, people trust brands, not products and so the very next time they need any product or service, they would look for your business.
A perfect approach to deliver a message:
If designed right, branding can prove to be a great channel of communication with customers. Your brand can let people know your company’s value, message, and characteristics. Such things will help consumers know you better and easily identify your products vs. your competitors. So, it’s essential to know your customer requirements and design your brand accordingly.
Sets you apart from competitors:
Whenever your competitors want to offer similar products, your brand will act as a valuable asset which cannot be replicated.
Does your business need any help with branding strategies? We are just an email away. Our professionals can help you out. Contact us now.
Social media is THE most popular activity online right now. So it makes sense that businesses, (both national and local) want to take advantage of this. But simply opening up a Facebook, Twitter or LinkedIn account isn’t enough anymore. By avoiding some basic mistakes, many businesses can have the ability to increase return on investment, and create more opportunities from social media accounts.
Missteps to Avoid
#1. Not having a game plan
Social media users are bombarded with information and messages every minute of every day via social media. Businesses that don’t have a social media strategy often get lost in all the clutter and fail in reaching their target audience. Creating a game plan for social media includes having distinct goals, developing a clear voice online, and planning out content with a goal in mind. Without a clearly defined game plan you can have the best content on the web, but receive little engagement.
#2. Integrate everything
Social media should be used as a part to a whole. Not only should you link your social media accounts to each other, but they should be directly tied to your website, email, and paid search campaigns. Not taking advantage of connecting these accounts drastically reduces your potential audience reach.
#3. Use IMAGES!
Think about how you use social media. Doesn’t a post with a vibrant image capture your attention better and longer? While an image might not be appropriate for every post, include one whenever possible to help draw attention to your message.
Hashtags are a great way to join conversations and trending topics. Using hashtags strategically can help you find your target audience and reach non-followers in large numbers. Just make sure that it makes sense for your business to use the hashtag and that it flows with the current conversation.
#5. Make sure to Interact
Social media is meant to be interactive. Not every comment needs a response but responding to your “fans” adds to “humanizing” your business and builds trust between the brand and your consumers.
Don’t assume that just because you are posting content good things will come to you. You need to ensure that you are constantly monitoring and gauging what is and is not working on social media. This ensures you are on your toes and can make changes quickly when something isn’t working. Overall your business should work towards creating your own social media voice and community. Social media has the ability to be a cost effective way to reach out to your potential customers and help increase sales.