Our Blog
When we get time, we like to share things we find interesting – enjoy!
Ways to Improve Your Organic Social Media Reach
Increasing your brand's reach on social media used to be seen as a way to organically get the word out about your business for free or at a minimal expense. However, the complex algorithms the...
How to Make Your Content More Attractive to Google
If you are someone who has recently created a new website, it is reasonable to assume that you would like to perform well in search engine results. A beautiful site that is not on the first page of...
What Is Ad Tracking?
No marketer dares to run ads without tracking – ever wondered why? Ad tracking is the process of keeping track of how much of an impact your marketing efforts are making for your business....
Differences Between Passive vs Active Marketing
Most small businesses engage in both passive and active marketing, but may not always distinguish between them. By better understanding the unique aspects of each, you can make sure to plan and use...
Interesting Ways Web Design Impacts Content Marketing
Your website is a very important element of your brand. A recent study highlighted the need for a good brand website as the majority of consumers expect a better experience from a brand than from a...
How to Increase Facebook Engagement
Facebook, with 5 billion users, is one of the oldest and all-time favorite social networking sites on the planet – and has led millions of creators towards success. Getting started with a Facebook...
Best Ways To Bring Traffic To A New Website
Every day, millions of potential customers search for and research online before coming to any purchase decision. Your website is your online storefront, where visitors can learn more about your...
The Benefits of Google My Business
The majority of businesses underestimate the power of Google My Business, which happens to be one of the best ways to improve local search traffic and to grow your online presence. Most consumers...
Why Online Reviews are Important for Your Brand
Online reviews are a very important aspect of any business’s online presence today. Your potential customers have become adept at searching and researching products and services before making any...
Tips for Optimizing Images for Visual Search
Have you ever heard of SEO for images? Search is not just about words anymore. Over 20% of all U.S. web searches happen on Google images. Besides good information, users are looking for good visuals...
Digital Marketing Lessons 2020 Has Taught Us
The pandemic of 2020 had a huge impact on everything from our private lives to how we work and communicate. Businesses large and small were forced to respond quickly to a new normal and the changing...
Why does your business need to be on Google?
It may be hard to believe, but 75% of people will never scroll past the first page on Google Search. Listing your business on Google's first page is a crucial part of any successful marketing...
Why Your Business Needs Chatbots
Whether it is for marketing, sales, or customer service, messenger chatbots are one of the most innovative ways to streamline business tasks and foster growth. There is a reason why most vendors,...
Is Text Message Marketing Effective?
Even though the business world is ruled by countless advertising platforms (such as email, Google AdWords, or Facebook advertising), text-based marketing is still considered a valuable asset to...
How To Write An SEO-Friendly Blog Post?
Many experts give a strong emphasis to SEO-friendly blogs for better ranking, but have you ever wondered why? SEO without unique content is pretty much useless. It is because of the content that...
Local SEO Strategies and Techniques
You’ll be surprised to know that 80% of purchasing decisions are made online with the influence of search engine platforms. Nearly one in six people use Google to search & research products or...
Advantages of Working with a Google Partner
When it comes to digital marketing, everybody needs to employ a certified, experienced company capable enough to run and manage online ad campaigns. The Google Partner badge signifies that the...
Is Email Marketing Still An Effective Strategy?
With all of the changes of 2020 due to the pandemic, many marketers are wondering if email marketing is still an effective strategy? Additionally, social media and other channels have made email...
Top Social Media Trends for 2021
The pandemic has forced many people to stay at home, in quarantine or isolation, which leaves the general public feeling pretty lonely. In this environment, many are turning to social media to...
SEO Trends to Look Out For in 2021
SEO requires constant diligence to stay up to speed on the latest trends and algorithm preferences. What worked in 2015 will not work in 2021. Even trends from 2020 may completely shift in 2021. In...