Increasing your brand’s reach on social media used to be seen as a way to organically get the word out about your business for free or at a minimal expense. However, the complex algorithms the social media sites now use to determine whether or not a follower actually sees your posts makes it difficult to achieve organic reach, especially on Facebook. Every social media platform wants to show users only the content that is most engaging, and ignore everything else. The way this algorithm works is by putting your posts in a pool as small as one percent of your followers. If those people engage with the content, then it gets introduced into a larger pool. Slowly but surely, more and more people see it, but only if it’s engaging.
If you have a page/blog on any of the popular social media sites and need to stand out among your competitors, you need to up your game by creating shareable content people will engage with. If you are unsure about how to get started, we are here to help.
Below are some of the tips which you can use for improving your social media reach naturally and organically.
Choose the right platforms to market your brand
Choosing the right platform is the first step to achieving the desired social media reach. Every social media platform follows an algorithm that depicts the way content appears on your newsfeed. In order to perform best and to boost your organic reach on social media, it is important to understand how the algorithm for each social media platform works and to design content designed specifically for each channel.
Interact with your Audience
Whether it is Facebook or Instagram, interacting with your audience regularly will play a key role in increasing your social media reach. It gives an insight to your followers to know and understand you better. Without understanding your target audience, you won’t know the platforms they use, their interests, and their needs. This insight will help you focus on the content your audience enjoys and is more likely to engage with.
Go live
Brands now have the ability to interact with their audience in real-time. Doing live sessions gives your audience a chance to engage with your content and to be in touch with you directly. Talk about things that you think will resonate well with your audience. Going live is an invaluable way to gauge your audience’s interests and opinions. Live video is unique in that it creates a genuine sense of community in the comments section. Everyone is sharing the same experience at the same time, which spurs meaningful interaction and boosts organic reach.
Use the right hashtags
Hashtags give you the ability to help people focus on the keywords that relate to the content they care about. Using the right kind of hashtags is the key to getting maximum growth on any of your posts. You should come up with new and lesser-used hashtags but keep them relevant as possible. Another aspect to keep in mind is figuring out the optimal number of hashtags for your audience. Using hashtag best practices will help your posts stand out among the millions of posts and increase organic engagement.
Use attractive pictures and videos
Video and visual content continue to grow in importance as a powerful tool in engaging your audience. No matter which social platform you are using, high quality and eye-catching content is a must. Facebook posts with images get 2.3 times as much engagement as those without images. Try to capture most of your photos and videos in natural sunlight so that they stand out. Use beautiful filters but don’t overedit. Keep in mind to prioritize quality over quantity. It is best to put lesser content of superfine quality than posting substandard content every day.
Arrange contests and giveaways
Even though all the points mentioned above will help you in reaching a higher reach on your social media platforms, nothing works like giving away free stuff and gifts to your followers. Ask them to participate by engaging in your feed either by sharing your content or posting comments. Your audience will be happy in doing so because they will have something to look forward to.
These methods are proven to work like a charm in increasing your social engagement and growth. As you follow these strategies, keep in mind that patience is key. Work hard and be consistent with your content every day to reach your goals. If you want to learn more about how to improve your social media strategy, feel free to give us a call.
If you are someone who has recently created a new website, it is reasonable to assume that you would like to perform well in search engine results. A beautiful site that is not on the first page of a search engine’s results is not going to be found easily. For your web page to do well among thousands of others, it needs a good ranking. If you want to make your content more attractive to Google, you will have to put in a little work and effort. Even though getting high ranks on Google may seem tough for beginners, you can achieve it by hiring a good Digital Marketing Agency and carefully following a few simple steps.
We have gathered some tips that will help increase your website’s visibility in Google’s search results.
Provide high-quality content to your audience:
When a person visits your site, there is a high chance they are looking for certain information. They may be looking for general information about a topic, specific solutions to a problem, or looking to compare products they are considering purchasing. Understanding your visitors’ needs will be helpful in aligning your content to your business goals. High-quality content engages your audience when it is unique, knowledgeable, and well researched. Writing for your audience is key. By doing so you will increase your chances of satisfying searcher intent and by extension your search result ranking.
Use the right keywords:
Make sure each page of your website clearly targets a specific topic.It is very important to find the most suitable keywords related to your content and place them properly. Conduct keyword research to better understand how frequently audiences are searching for your topics. Focus on the words that people are using to search for services or products similar to ones offered at your site and make them keywords. Insert your keywords in your page title, meta description, subheadings, and image tags. Use your main keyword in the first couple of sentences of your content while making sure that your content is readable and understandable.
Interesting headline:
Be creative with the headline you are using for your article. Headlines are the first piece of content that visitors will see. A compelling headline can go a long way in attracting people’s attention and helping to convince them to visit your site. Adding keywords to the titles of your website pages will help both Google and searchers to identify them. Make sure that your headline is crafted so that it expresses a specific message for your specific audience.
Give your audience a compelling intro:
Once your headline has done its job and entices users to click on your site, it is imperative that your introduction is interesting and is able to convince them to stick around and learn more. Choose your words wisely and let your visitors know what your website is all about. Remember to keep the focus of your content on your users’ search intent. Write it in a way that your audience gets hooked and wants to further explore your website.
Make your website mobile-friendly:
People nowadays spend more time on their mobile devices than they do on their computers. So it only makes sense that you build your website and its contents in a way that they easily load on mobile browsers. For this, you will have to keep the image file size smaller. You can do so by using any image compression tool. Speed is also a major factor in this. If your website loads faster, there is a bigger chance of it appearing higher on google search engines.
Following these tips will make your content more attractive to Google and it will start appearing higher in search results. One thing that you should always keep in mind is that it takes time and patience. You have a lot of competitors so in order to stand out, stay consistent and keep creating meaningful and excellent content for your viewers.
No marketer dares to run ads without tracking – ever wondered why?
Ad tracking is the process of keeping track of how much of an impact your marketing efforts are making for your business. Collecting user behavior and performance insights of online advertising campaigns, such as the number of views, clicks, and impressions. In layman’s terms, it’s a metric that determines the success of your campaign.
Ad tracking is vital to calculate ROI (return on investment) for ad spending. You can collect immeasurable data related to website performance or customer buying behavior, making it easy to adopt the best ad strategy to improvise sales in almost real-time. Without it, companies (particularly newly established entrepreneurs) would struggle to realize business goals and marketing objectives.
What can you do with data collected by ad trackers?
Data collected via trackers is primarily used to evaluate ads’ performance and optimize them for custom-made campaigns and re-marketing purposes. In the absence of ad tracking, you are missing out on the below-mentioned opportunities:
- Running/managing an ad campaign that connects with the audience based on interest, behavior, likes, dislikes, etc.
- Eliminating excessive ad spending.
- Maintain precision with ad targeting.
- Increase ROI with refined and enhanced Ad strategy.
- Targeting markets under your budget
What Are The Different Formats Of Ad Tracking?
- URL tracker – In URL tracking, a tracker tag (code) is placed at the end of the URL. This type of tracking is broadly used for PPC, email, and ad campaigns. The code helps in determining which channel resulted in an influx of traffic or the most profitable audiences.
- Tracking pixels (Social media) – Tracking pixels are small, 1×1 transparent images, often placed over ads, in emails, web pages, or social media ads. These pixels load alongside the ad and maintain a proper record of whether the ad, email, or page has been viewed or not.
- Global Site Tag (Google AdWords) – Global Site Tag is the most accurate conversion tracking tool available for marketers. It is designed to track and record all kinds of customer activities on a website. The best part, GTAG can be integrated in a rapid turnaround time and streamlines your remarketing & conversion tracking efforts.
- Cookies – One of the oldest tracking formats, Cookies is still deemed useful for analyzing user surfing habits. Most companies, especially online businesses, use cookies to target consumers interested in their products. Data such as search terms or phrases, current location greatly helps in forming a smart marketing campaign. Even social networking giants like Facebook & Twitter use cookies to show relevant ads.
Ad tracking will help you get to know your audience better. The data you collect via tracking will help you target the right audience at the right time by pinpointing their needs and interests. Undoubtedly, a tracker is an unsung hero of the campaign management industry. Contact us today if you are interested in learning how to get the most out of your digital ad campaigns. We will be happy to help you focus your efforts and determine the right metrics to track based on the goals of your ad campaign.
Most small businesses engage in both passive and active marketing, but may not always distinguish between them. By better understanding the unique aspects of each, you can make sure to plan and use each strategy appropriately and get the results you need. Marketing efforts are divided into two broad categories: active marketing and passive marketing. Businesses use both these marketing types to get the word out about their products and services. Which format appeals to your potential clients? Choosing the appropriate marketing format comes down to your branding goals, product/service niche, and marketing objectives.
A passive marketing campaign reaches customers by promoting and positioning your brand. The goal is to make your business visible and be top of mind when your product or service is needed. Passive marketing targets people that are looking for specific information when making a purchasing decision. By anticipating customer needs and planning on how best to reach them, passive marketing lays the groundwork to be considered the best choice. Having good, informative articles on a website, and being listed in industry directories are some of the best forms of passive marketing.
On the other hand, active advertising is a more hands-on and dynamic approach to marketing that asks for customer involvement. Active marketing strategies do not wait to be found, but rather proactively target specific consumers. Engagement is essential to any ad strategy, especially on mobile screens. Interactive content like quizzes and personality tests are great because they establish a question-and-answer structure with audiences. Instead of trying to dictate a message to users, it offers people the chance to engage, network, and learn something new. The internet and web analytics give us the ability to be very specific and deliberate about who we want to target.
Which One Should You Choose?
The choice entirely depends on your marketing goals and objectives. However, from what we have observed, a good combination of both active and passive marketing will give you a positive outcome in the long run. It is important to remember the differences within both methods and tailor the combination to your specific audience. Both formats serve the purpose of establishing your presence.
With active & passive marketing, you take advantage of available technologies and display the business information before the users in an inexpensive way. If you aim to expand your customer base, an active marketing strategy (such as live chat forums or running ads in local media) will help you reach out to fresh buyers. But if you want customers to find out about your offerings and brilliant products/services, you should definitely go with a passive advertising strategy.
Passive advertising keeps the promotion user-friendly. Since you’re not pushing users to watch your content, you can expect a friendly response. Instead, your ad will display in front of users purposely looking for specific information and will likely embrace related products/services.
Active ads are more intrusive and can seem pushier. For example – pop-ups or ads before YouTube videos. We call it intrusive because customers do not expect it. Your marketing message will be displayed to the consumer without their consent. But that doesn’t mean active promotion is useless. On the contrary, it increases sales by informing potential customers about your recently launched products or services. Furthermore, you can inform users of a special offer or a limited discount.
If you would like to learn more about passive and active marketing, and how they can help you and your business, please feel free to contact us. Whether your goal is to expand your customer base or firmly establish your brand, we are always happy to get to know you and help develop a marketing plan that works.
Your website is a very important element of your brand. A recent study highlighted the need for a good brand website as the majority of consumers expect a better experience from a brand than from a retailer. A survey conducted of online shoppers by Astound Commerce spelled out the high expectations consumers have for site design. Consumers’ expectations of your brand site include comprehensive product and service information, enhanced customer service, and better prices. In an age where consumers do a lot of research on the items they want to buy, it’s necessary for a brand’s website to be as effective as a salesperson.
But did you know that the conversion often relies on the look & quality of your web design? Web site design influences perceptions of trust, and lack of trust has been shown to impact online sales. No matter how brilliant your content marketing sounds, if the website’s overall design fails to impress, it won’t make a significant impact. The fact is that websites play a vital role in how consumers perceive and engage with your business brand. Design decisions that were planned and made years before will continue to influence new users. Creative web designs that are aligned with consumers’ needs can generate 3X more leads than an ordinary-looking website that is hard to navigate.
WEB DESIGN can be divided into FOUR KEY ELEMENTS
ACCESSIBILITY. The goal of accessibility within web design and content marketing is to not exclude people from using their products and services. A brand’s website is an important resource that should provide equal access and equal opportunity to all people. Accessibility can enhance your brand by improving overall user experience and satisfaction. Web accessibility standards help define accessibility requirements in web design. For example, as the site is being built, text alternatives can be incorporated to provide an equivalent user experience. Text alternatives serve as labels for images, navigation controls, and interact with voice recognition. Being able to navigate your site by voice control, keyboard, or mouse is another example of accessibility. Meeting this requirement helps people to navigate through web pages in different ways, depending on their particular needs and preferences.
Aesthetic Appeal of Content. Aesthetics can influence important factors related to online purchasing decisions such as attitude toward the company, credibility, and motivation. Users make judgments of the visual appearance of a website very quickly and those judgments are very consistent over time. The best web page designs pay attention to aesthetics to provide the best user experiences and the best results for website owners. A visually appealing website is easy to digest, more functional, enjoyable and inviting. A good layout is critical to aesthetic design. When a website is too cluttered or has no structure, it is not visually appealing.
Readability. Readability is vital for every online business. However, even the best sales copy won’t make sense if the readability is poor. Website readability is measured on several parameters but mainly measured on ‘complexity of words’ and ‘sentence structure’ in the copy. Some easy ways to improve the readability of your web copy include large fonts (the font size should be at least 14px), contrast b/w text & background, length of paragraphs, images, and typography.
Visual Elements. Visual elements of a website can be a great way to increase website engagement. Elements like images, videos, animations, infographics, GIFs, pie charts, etc., bring more value to the content – by making it more digestible. Besides influencing the audience’s perceptions of your brand, visual elements serve the marketing purpose by grabbing readers’ attention, providing them with relevant context, and clarifying concepts via subtle demonstration. Moreover, visual elements bring added value to your web content by making it look fun, inviting, and making it more engaging.
A user’s perception of a website can evoke a wide range of emotions and attitudes. Don’t neglect the importance of design and color treatments and their influence on your brand. We hope this blog has given you some insight into why you need to improve content marketing via creative web design.
