The ongoing pandemic in 2020 has triggered some dramatic changes in digital marketing. Experts say that these changes will continue to affect us through 2021, too. It is important to ensure that your business remains up to date with the latest digital marketing trends. Read on to uncover how digital marketing will evolve in 2021.
Voice Search Will Still Be A Must
Voice search has become more and more popular, providing a top-notch user experience which allows people to search hands-free. In 2021, voice search optimization will be essential. Keep in mind that optimizing text search and optimizing voice search is different. The best approach to ensure that your business is optimized for voice search is an updated Google My Business profile. Most users use Google voice search feature and only businesses with an active GMB presence are featured in these results.
Marketing Automation Will Be the Premium Digital Marketing Trend
Another trend that will be seen more in 2021 will be marketing automation, creating a solid strategy to automate marketing efforts. Automation can increase leads and return on investments. Most online users appreciate businesses that provide such services. It can contribute to a premium user experience and more accurate communication with clients.
Video Advertising Will Be the Best Visual Promotional Solution
Visual cues are vital for digital marketing efforts. Still, it is more than obvious nowadays that videos will become the ultimate trend to follow. Sending a message with a text or photograph can be challenging. This is the reason why video can help your business in ways you wouldn’t expect! Video advertising offers a powerful visual and audio story that will establish an emotional communication with the viewer. Video campaigns can be your ally on social media advertising in order to boost impressions, engagement, and brand awareness.
Mobile Phone Optimization Will Be Vital for All Businesses
We all know the importance of mobile optimization, but reports say that only 25% of online businesses invest in professional mobile optimization. In 2021, this will become key to ranking higher in Google search results. It is best to ensure your website is both user-friendly and mobile-friendly in order to attract new customers based on the excellent mobile experience. Use Google’s optimized mobile testing tool to discover which layout of each page needs improvements.
Chatbots Will Be More Frequent In 2021
Traditionally, clients have to wait by the phone to receive an answer to a question. But thanks to the growth of artificial intelligence, you can eliminate this hassle and implement chatbots for your business. It is estimated that by 2022, chatbots will handle up to 90% of essential business activities.
Everything in our modern age is connected to the digital world. Communication happens promptly and rapidly, especially when it comes to using our phones. Smartphone usage has completely changed the way that businesses operate —or at least, they should have. Mobile apps are no longer just about games, they’re about convenience. Customers use mobile apps to order food, hail cabs, interact with family and friends, and purchase nearly anything and everything. There’s no denying the importance of mobile apps for businesses —but read on to discover just how useful mobile apps can truly be!
Useful Marketing Tool: Customers are connected to their smartphones nearly every second of the day, whether for business, communication, or everyday life. A mobile app is a great opportunity to increase brand awareness for your company. Push notifications sent directly to a user’s phone can be a useful tool to reinstate interest in your product. Sometimes just a small reminder of your company’s existence and the benefits that you can provide users is enough in order to prompt purchasing action.
Expand Your Brand: Having a broad, wide-reaching brand image is essential in order to increase your potential customer base. Consider a mobile app as just another form of social media that you can use to find new clients. If your mobile app is well developed and uses your brand logo to positively reinforce your company’s image, then customers will view your brand as more reliable. Over time, this reliability generally translates to increased sales.
Better Customer Service: Creating a mobile app for your business can significantly improve your customer service, which helps retain customers using your company’s services. An app ensures instant availability and can easily provide a method of communication to users. Make sure that your customers are satisfied with your customer service at all times by using a mobile app for businesses.
Gather Analytic Resources: Mobile apps for your business can be a great way to gather data and analytics about your customer base, which you can then use in order to develop more precise business strategies. Information on customer preferences and demographics can be highly relevant when making marketing campaigns, so additional information is always better to have. A more specific marketing strategy can result in higher revenue and increased sales for your company.
The importance of a mobile app for a business should not be discounted, especially in today’s technological era. Every aspect of your business has the potential to be positively impacted by a mobile app for businesses. Don’t miss out on great opportunities to expand your business and improve your brand image —instead, develop a mobile app and watch as your business grows and grows!
It may sound cliche but having a cohesive marketing plan can strongly help boost your customer retention. According to Forbes, integrated marketing is a “way to solidify your brand and demonstrate your intentionality and stability as a company.” What this means is that through strategizing and optimizing your marketing efforts, customers can easily find more reasons to connect with you.
In almost a decade, we’ve made it our mission to provide our partners with the most effective strategies and campaigns that will increase their ROI. However, one critical aspect of the way we approach things is personalization. As a medium-sized company ourselves, we understand how vital empathy is in terms of forming relationships with customers.
As such, we appreciate it whenever we receive feedback from our collaborators. These testimonials help us see things from our partners’ perspective, allowing us to grow better as a team. Just recently, one of our clients whom we’ve been working with for five years now left us a review on Clutch, adding to the total of six reviews we’ve acquired on the site.
If you’re not familiar with what Clutch does, it is a leading ratings and reviews platform that connects businesses of all sizes with the best-fit service-providers. Clutch is hugely respected in the B2B space for their team’s unwavering commitment to providing readers with reliable company lists and reviews, sorted by industry and location. Knowing that Clutch exerts an incredible amount of time and effort to evaluate what goes in on their site, we feel immensely honored to receive recognition within their platform.
In the recent review of our project, the client, a junk removal company, details how their biggest challenge was to inform and educate the general public about what they do. Because they seemed to be running out of luck in their individual efforts, they sought our help to improve their digital presence. After some discussion and strategy building, we proceeded to implement the integrated marketing plan into their digital processes. From then on, a partnership that will last for years to come was found.
If you want to know more about this project, head over to our Clutch profile to read the entire review. We’re also featured on The Manifest, Clutch’s sister site, where you can find valuable business tips and advice.
Lastly, we want to thank all our clients who have left us positive feedback. They enable us to grow and improve our methods.
Speaking of improvement, start improving your brand presence today! Call us now to learn how we can help you come up with a solid marketing strategy that will boost your engagement.
Your return on investment (ROI) is a valuable analytic that measures how effective an investment is. While modern technology has favored tracking data across social media services and internet platforms, call tracking remains a significant source of useful data for companies to use to their advantage. Call tracking can show businesses valuable information that can help improve marketing campaigns and, in turn, completely improve the ROI!
Maximize Your Call Tracking: In order to receive the full benefits that call tracking can provide to a business, it’s best to configure your call channels to their top potential. Consistently listing your business’s contact information across a variety of platforms using SEO keywords can improve your customer base. Click-to-call features can also help increase the performance of your company by improving accessibility and communication for your customers.
Capture and Store Data: Call tracking can help record incoming calls from customers and take note of any valuable data or interaction that occurs. Modern phone software offers a variety of additional experiences for businesses to utilize, such as voice recognition software or customizable filtration systems. These unique features can assist in controlling the flow of your calls, improve customer experience, and gather relevant information.
Track Patterns and Analyze Data: Specific information is not the only useful data to be gleaned from using call tracking to improve your ROI. Tracking campaigns in a broader sense allows companies to learn relevant trends about their customer base and create more effective marketing. This will help in pinpointing your most effective campaigns.
Convert Calls to Leads: Call tracking is a great method to collect immediate customer information, which can then be used to increase the effectiveness of your marketing strategies. Both inbound and outbound calls can be studied in order to create more relevant decisions for your business. By using all of the possible information available to you and your business, better quality and customer experience occur, which generates more revenue and sales for your business.
Use Call Tracking Smartly: Call tracking is all about gathering information to make better decisions about how to market effectively and efficiently for your company using the available resources. The valuable data from call tracking can then significantly improve the rate of return on your marketing campaign investments. Use all of the call tracking resources in order to track data and increase customer satisfaction at the same time.