This holiday season don’t miss out on valuable consumers, and invest in paid advertising. Christmas is certainly the most wonderful time of the year. Along with jingling bells, this holiday can mean profitable sales for your business. It might sound a little surprising, but buyers start looking out for Christmas presents as early as November.
The craze for online shopping has increased now more than ever, which in turn, has favored the click of the mouse rather than walking around in the city shopping.Companies have decided to take advantage of this change and invest in paid advertising. After all, who would want to gallop around the stores when they can shop from a variety of choices online while sitting at home? The simplicity of buying products online has made everything easier for consumers. The functionalities like comparison and extensive research have made shopping simpler and more fun. With the boost in internet shopping, it’s extremely important that your business is visible online and stands out amongst the vast universe of competitors around you.
So what strategy must you deploy in order to fetch higher visibility and ROI? Paid advertising campaign is the answer. We’re sure every now and then you must have heard and even used this strategy, however, we’re here to give you a fresh perspective on the best tips which you must consider while running paid advertising campaigns this Christmas!
So are you ready for the ride?
Hop on! Here we go.
When using a pay-per-click campaign your standard keywords may have worked perfectly fine last year, however, you must give it a twist this time. Consider using a few seasonal keywords for your Christmas PPC campaigns if you want to steal a whopping amount of sales and clicks from your competitors. Your competitors are investing in paid advertising and so should you.
Your keyword list must comprise of words such as ‘gifts for family’, ‘Christmas presents’, or ‘presents for family’. These seasonal keywords are quite popular around the festive time. This doesn’t mean you have to rule out the standard keyword practices you use. All you need to do is add a little search and be more creative in your advertising efforts. Remember – research is a MUST.
Use Social Media As Much As You Can: When we’re talking about paid advertising, Facebook is the next best medium you can use. Facebook offers highly specific targeting options such as interests, demographic data, shopping preference, etc. This means that you can closely target your audience based on their choices. You might question why Facebook Advertising and not AdWords? Well, there are a few key differences on that subject. To begin with, Facebook offers a cheaper CPC and more visually appealing advertisements compared to AdWords. You can get as festive with your promotions as you want with Facebook ads. Also, the Facebook ads can only contain 20% of the text, which means that you’ll have to create highly appealing visuals to boost your chances of securing a higher rate of conversion.
Seasonal Ads: Make sure everything that you advertise is relevant to the holiday season you’re targeting. For instance, you cannot target Christmas on Thanksgiving. Moving ahead, your ads must contain descriptive promotions and seasonal words. Compile unique and creative advertisement content for your festival campaigns. Place clearly detailed and attractive offers in your ads. Adding features like review extensions, site links, and call extensions are a great approach to make your ad stand out amongst the rest hence converting holiday shoppers in return.
These breakthrough tips for your Christmas paid advertising campaigns should help you convert a lot of holiday shoppers into your consumers. Don’t forget to add realistic end dates to your campaigns. Don’t be too hasty with the dates of your offers and use additional ideas like Boxing Day sales to add more to your rate of success.