If you are not using paid social advertising then you are not reaching people where they are at. If you look around, you’ll notice everyone’s got their head stuck in their phone. So how do you reach them? The answer is, paid social advertising. Here are the top ways to reach your audience through paid social advertising.
Facebook/Instagram
This one is a no brainer. There are 1 billion people on Facebook and Instagram. Facebook and Instagram are a great way to advertise because, within the platform, there are different ways to display your ad. Your ad can be shown in people’s timeline. So, if they fit your target demographic then as they are scrolling through their feed your offer appears right in front of them. Your ads can also be shown in Stories. Facebook also has a place for your ads in the sidebar when users are accessing the platform on their desktop. If you are trying to reach people through paid social advertising then Facebook and Instagram are the number one way.
Twitter is the next big platform on the block when it comes to paid social advertising. Twitter works pretty much the same way Facebook works. You pay for a certain amount of ad spend and you target a certain demographic. While they scroll through their feed their eyes will come across your advertisement. If it’s appealing enough you get clicks and hopefully, that click will lead to conversion.
Instead of advertising to consumers, you are advertising to professionals and businesses. It’s the perfect place to use social for a B2B (business to business) offer. So, if you are selling software or professional services this is the platform for you. LinkedIn pretty much works the same way as the other platforms. You set up a target audience by professional skills, location, industry, etc. and the folks who match those skills see the ad in their feed and also in the sidebar.
So those are the top 3 ways to reach your audience through paid social advertising. Most of the time, when your target market matches the user demographics of a social platform, social advertising can provide huge increases in your conversions and sales. If you need guidance on this, contact a digital marketing expert today!